Category: Content


Think of your favorite park in your hometown or those pancakes you always order at your local brunch spot. Somethings never change—or they change just a tad bit each year. Maybe last year you had a thing for adding sliced bananas to those pancakes, but this year you’re all about blueberries. In SEO, evergreen content  … Read more

Discover how a simple change in words can help or hurt your bottom line. Here’s your brief Masterclass for UX Writing, Microcopy, and Content Design! Microcopy (UX Copy) is the words and phrases within a user interface (or flow) that are directly related to the actions a user takes. In other words, it’s any piece  … Read more

Having your business listed online is one thing. Knowing how to make the best use of that listing is another. The era of the Yellow Pages is behind us. These days, having an online listing isn’t just a nice bonus, it’s an expectation. If you’re not on Google Maps, you might as well not exist  … Read more

Topical Depth Optimization: A Proven SEO Tactic for 2019 At Wheelhouse, we’re always evaluating new content creation and optimization tactics to see which ones can truly drive performance and create business value for our clients. One emerging tactic that we’ve seen great results from so far (and we’re very excited to use more in 2019)  … Read more

Until now, we’ve not been able to isolate Discover performance in Search Console. But good news! Google Search Console is currently rolling out a “Discover” performance report that gives us clicks, impressions and CTR for content that’s surfaced in the Discover feed.

Is there an ideal length for posts or articles? How much does readability matter (and which metric is the right one)? Should we focus on listicles and snackable hot takes, or pivot to long-form deep dives? And has the internet killed reading or are web users actually reading more than ever?   Anyone who writes  … Read more

At Wheelhouse, we’re quite fond of old-school SEO. It’s an art that’s been lost in the daily cacophony of tricks, hot takes and algorithm updates. But at the end of the day, it’s a reliable way to drive real value with pages on the brink of success.

This year, Wheelhouse Digital Marketing Group was recognized by the Puget Sound Business Journal as one of Washington’s Best Workplaces. Companies on this list share a commitment to strong company culture, proactive management, employee training and growth opportunities, and more.

I’m working my way through Covey’s 7 Habits of Highly Effective People (again). I read the book for the first time many years ago, and back then I read it like any other book: trying to get through it so I could get to the next one. It was like a race to the end.  … Read more

Well, you fell for it. Sorry to say, this is not another listicle. So dig out those dusty reading comprehension skills and focus! I’m not even going to give you subheadings, because that’s cheating. Subheadings are like the Spark Notes of online articles. Are you even still reading this? As a web content writer, I’ve  … Read more