Our PPC team uses a variety of tactics honed over years of managing performance-driven PPC accounts. Today I want to share one, quite powerful tactic hiding in plain sight, disguised as a mundane account setting: ad delivery options.

80% of consumers are using search engines to discover local information. It’s no secret that Google prefers locally focused listings to more general, broadly targeted listings. That’s because Google wants what their customers want: relevant results.

If we had to pick the most important metric for paid search, that’d be easy. ROAS, or Return On Ad Spend (this of course is excluding those really advanced folks that are pulling in margin to bidding). And the goal isn’t to necessarily maximize ROAS (though bigger is better), but to target the right ROAS  … Read more

I couldn’t be more excited to be joining the amazing team at Wheelhouse DMG. After nearly 11 years in the digital space working with the teams at RKG (and then Merkle), I’m thrilled to be a part of such a special and exciting company. Wheelhouse has grown more than 300% over the past 3 years,  … Read more

ROAS is Return on Ad Spend. It’s the metric that combines cost (Ad Spend) and revenue (Return) into the most common KPI used to measure SEM performance. With a healthy ROAS, budget shouldn’t matter. It’s like the fountain of youth for your PPC campaign and your bottom line.