For search marketers, your keyword quality score can be one of the most impactful components of your ad campaigns. Combined with bids, your quality score impacts where ads serve on the search engine results page (SERP). A poor quality score could mean you’ll rarely see the top positions or that you’ll have to pay a  … Read more

Let’s say you’ve been running text ad campaigns targeting the entire United States for a while now, performance has been steady, and you have some extra budget available. What’s an enterprising SEM account manager to do? If you’re advertising a product or service that is available to consumers regardless of where they’re located, you might be  … Read more

Until now, we’ve not been able to isolate Discover performance in Search Console. But good news! Google Search Console is currently rolling out a “Discover” performance report that gives us clicks, impressions and CTR for content that’s surfaced in the Discover feed.

Are you looking to increase relevant traffic to your website? Are you tired of updating your ad copy every time you add new keyword groupings? Well look no further because we have a solution for you! Introducing dynamic keyword insertion *hold for applause* is a feature that allows ads to adapt to various users depending  … Read more

6 (days) + 41 (Wheelhouse employees) + 7 (non-profit organizations) = Values Exercised The second week of March found us putting this equation to the test for our first-quarter Generosity Week. Wheelhouse DMG is centered around a set of values that include generosity and helpfulness – values that we employ daily in work with clients  … Read more