When it comes to social media advertising, Facebook is often the first platform that comes to advertisers’ minds. With around 1.5 billion active daily users and a diverse variety of targeting options, it’s hard to argue against Facebook’s case as the most prominent platform for paid social. However, if your focus is on B2B or  … Read more

What is “Generosity Week”? Last month, Wheelhouse headed back into the community for our Q2 Generosity Week. What is a Generosity Week, you ask? It’s a values-based community-wide event that sends every Wheelhouse employee to an organization of their choosing to flex their volunteer muscles and help populations in need. Once a Generosity Day, this  … Read more

Introduction: When developing cloud applications, it can be important to abstract your keys and secrets out of your environment for security. Failing to do so can result in compromised security issues escalating to other environments and services. In addition this can reduce the steps required for environmental setup, as well as provide a single point  … Read more

Discover how a simple change in words can help or hurt your bottom line. Here’s your brief Masterclass for UX Writing, Microcopy, and Content Design! Microcopy (UX Copy) is the words and phrases within a user interface (or flow) that are directly related to the actions a user takes. In other words, it’s any piece  … Read more

When considering analytics tools for your business, website, and digital marketing efforts, it’s important to understand the benefits and limitations of (and alternatives to) the industry standard, Google Analytics. Let’s dig in! Google Analytics is Free, So Why Should I Pay for an Analytics Tool? One common critique is that Google Analytics focuses mainly on  … Read more

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