Hi everyone, I’m Laura Rowe. I’m a Director of Digital Advertising for Wheelhouse Digital Marketing Group. I’m here to talk about some projects that you can work on even if your current advertising campaigns are paused. I know several clients that we work with, unfortunately, had to pause their advertising for the time being,  … Read more

#ads paused #digital ads #paid search #ppc #sem

Black lives matter – they are precious. This seems to me an appalling thing to need to affirm. But we must, because if anything has been made brutally clear over the past few weeks (and months and years and decades and centuries), it is that our society has a cancer of racism – a cancer  … Read more

Non-profits all around the world are being impacted by COVID-19. While many of these organizations likely leverage both a grant account and a standard paid account, the current circumstances may have caused some non-profit organizations to put their paid advertising efforts on hold. If you’re in this situation, you can use this as an opportunity  … Read more

Originally posted July 12, 2019. Updated May 20, 2020. What is Voice Search? Voice Search is speech recognition technology that allows users to search on websites, search engines, or apps by speaking to a device – such as a mobile phone, computer, or smart speaker. This post will go over a few different types of  … Read more

What is ROAS and How Do You Calculate It? Setting a ROAS target for your search marketing programs is very important to ensure you’re maximizing the effectiveness of your paid search budget. It helps you evaluate which campaigns and keywords are profitable, and which are not.   To start, let’s make sure we’re aligned on  … Read more

#advertising #google ads #paid search #ppc #roas #sem