Our own David Creatura explains how to optimize your Facebook ads through an underutilized reporting view. Check out David’s post on the Marin Insights Blog.

Updated: March 9, 2018 Between Google’s local pack and knowledge panel results, today’s SERPs allow searchers to find exactly what they need before clicking through to your site, usurping core business KPIs. This off-site engagement, from click-to-calls to map views, is not captured by Search Console or Google Analytics—and that means you’re missing out on  … Read more

In anticipation of International Women’s Day, we wanted to feature several of the amazing women at Wheelhouse DMG and their thoughts on striving for gender parity and being a woman in tech. Besides our discussion of this year’s theme for International Women’s Day, #PressForProgress, we asked each woman to introduce what she does and her  … Read more

Is there an ideal length for posts or articles? How much does readability matter (and which metric is the right one)? Should we focus on listicles and snackable hot takes, or pivot to long-form deep dives? And has the internet killed reading or are web users actually reading more than ever?   Anyone who writes  … Read more

Everyone is now opted in to the new AdWords UI, but not everyone is excited about it. Remember when Facebook changed its UI in 2010 and people were outraged? Below are two screenshots of Facebook when I joined in 2007 versus when it was redesigned in 2010. Can you imagine going back to either of  … Read more

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