Stop worrying about the total Fan count – start focusing on Reach and Engagement Managing a Facebook page for your business takes time and effort; cultivating content, building partnerships, engaging fans, responding to customer service questions. So how do you gauge your success in doing all this work? How do you show value for your  … Read more

It is no secret that PPC Advertising is becoming a more and more important means of targeting and reaching consumers today. In the first half of 2012, Internet Advertising spending increased by over 7.2%, outpacing growth in all other verticals according to Nielsen Global AdView Pulse Q2 2012 report released last week. The real secret  … Read more

#cpa #cpc #paid search #ppc

  Image Source Search Marketing Overload The SEO and Search Marketing industries are an ever changing, complex mix of technical know-how and marketing savvy. Finding a team with the right skill set and approach is key to achieving search dominance for your company. So how do you mange the task of deciding who to use  … Read more

#Internet Advertising #Search Marketing

The recent change to Facebook’s EdgeRank (algorithm) comes at a time when the platform is trying to maximize the amount of paid advertising they offer.  The change is thought to allow Facebook the room it needs to increase its organic to paid ratio, allowing for 80% of the content in a newsfeed to be organic  … Read more

#EdgeRank #Facebook #social analytics #social media

The Power of Lists The human fascination with lists is used to full effect on many popular blogs. Consider the widely Tweeted and Facebooked Thought Catalog, whose articles are overwhelmingly presented in list form. The Huffington Post is no stranger to features of the “10 best…” format either, and even the New York Times blog  … Read more

#Guest Blogging #Viral Blog Posts