• Client Name: A.M. Leonard
  • HQ: Piqua, OH
  • Industry: Online Retailer (Horticultural Tools and Supplies)
  • Wheelhouse Client Since: 2014
  • Services Provided: Digital StrategySEO

The Mission

Improve poor organic search performance and reset SEO strategy for a 100+ year old supplier of high-quality horticultural tools and supplies.

The Road Map

  • Restructure, expand, and optimize site architecture and content
  • Target striking distance keyword optimizations on high-value categories
  • Implement technical site improvements, including responsive design enhancements and site speed optimizations

Generosity may be the greatest strength of the Wheelhouse team. They consistently do more than we could hope – and never less than what is needed.” A.M. Leonard

The Results

  • Achieved 188% lift in organic sessions for category pages and 84% increase in organic revenue between 2015 and 2016.
  • Grew website revenue by 71% since beginning of engagement.

“When you have high-quality products and brand loyalty like A.M. Leonard, it makes our job simple: structure the site and content to better meet the needs of users, then sit back and watch it pay off year after year. After a heavy initial push and strong year-over-year growth, we’ve been able to focus on meaningful, revenue-driving optimizations at a tactical level. It’s been fun work—and rewarding for both of us!” Scott Merilatt, Associate Director of Digital Services, Wheelhouse DMG