Improve poor organic search performance and reset SEO strategy for a 100+ year old supplier of high-quality horticultural tools and supplies.
The Road Map
- Restructure, expand, and optimize site architecture and content
- Target striking distance keyword optimizations on high-value categories
- Implement technical site improvements, including responsive design enhancements and site speed optimizations
“Generosity may be the greatest strength of the Wheelhouse team. They consistently do more than we could hope – and never less than what is needed.” A.M. Leonard
- Achieved 188% lift in organic sessions for category pages and 84% increase in organic revenue between 2015 and 2016.
- Grew website revenue by 71% since beginning of engagement.
“When you have high-quality products and brand loyalty like A.M. Leonard, it makes our job simple: structure the site and content to better meet the needs of users, then sit back and watch it pay off year after year. After a heavy initial push and strong year-over-year growth, we’ve been able to focus on meaningful, revenue-driving optimizations at a tactical level. It’s been fun work—and rewarding for both of us!” Scott Merilatt, Associate Director of Digital Services, Wheelhouse DMG