A.M. Leonardw-amleo


Client: A.M. Leonard

The Mission

Improve poor organic search performance and reset SEO strategy for a 100+ year old supplier of high-quality horticultural tools and supplies.

The Road Map

  • Restructure website categories to better map to market opportunity and buyer habits
  • Redevelop website to be fully responsive and support mobile users
  • Develop new copy for hundreds of category pages
  • Develop and implement custom site functionality to eliminate technical issues and unlock search potential
  • Optimize content marketing and website on an ongoing basis

Performance Achieved

86% |     71%

revenue increase | increase in sessions

“Generosity may be the greatest strength of the Wheelhouse team. They consistently do more than we could hope – and never less than what is needed.”

– Jason Corpus, VP Marketing and Corporate Strategy, A.M. Leonard