Senior Web Analyst
W/ since October 2017
As a Senior Web Analyst on our Analytics Team, Julian assists clients in developing a culture of testing to improve Conversion Rate Optimization and SEO performance. He helps our clients find wisdom in their data that is both valuable and actionable. By connecting Key Performance Questions (KPQs) to business goals and integrating sound research practices, Julian empowers our clients to design experiments that enhance digital strategy and strengthen performance. Julian’s vision is to work with the analytics team to execute meaningful changes in clients’ digital strategy and use data-based storytelling to demonstrate business value.
“I believe Wheelhouse’s value-driven approach is its source of competitive advantage. We use these values to set exceptionally high standards for our work. At Wheelhouse, helpfulness and generosity are not abstract ideals; they’re a daily practice.”
Julian’s path to digital marketing began in higher education. He has a PhD in Social Sciences from the University of California, Santa Barbara. As a professor, he educated students about political communication and digital strategy in collective action campaigns. The key insight from his scholarly work is that effective communication campaigns require a compelling theory of change and a story that inspires people to act.
When Julian’s not conducting A/B tests, he enjoys seeing his favorite bands on tour and watching the Seattle Sounders compete for another MLS cup. He loves riding his bike on the Burke-Gilman trail and planning road trips around Cascadia.
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Meet the rest of our team
Originally from Pittsburgh, Michelle is one of our Digital Advertising Analysts in the Richmond, VA office. Michelle comes from a traditional advertising agency so enjoys finding new creative ways to solve client problems. You’re likely to find her kayaking the James River or going to see live music.
Makena is a Senior Paid Search Analyst and general digital marketing enthusiast. You’re also likely to find her at a farmers market trying something new and interesting.
Dustin is our Principal Engineer and brings 16 years of full-stack development experience to the team. When not helping engineer solutions for our partners, he enjoys spending time with his family and performing in local theater — a true “acting professional”.
Joe is drawn to digital marketing out of a deep and broad interest in effective communication. As a Digital Services Manager, Joe collaborates closely with team members and clients to execute on digital strategy initiatives.
Aditya is equal parts math geek and avid rock climber. Both of these passions led him to Seattle as a Data Scientist.
Anthony is our Director of Analytics. When he’s not helping clients with conversion rate optimization, he can be found strumming a guitar, composing music, and spending time with his partner, Nicole.
A recent Seattle transplant from Virginia, Taylor is a Manager on our Digital Advertising team and avid drummer. He enjoys helping clients exceed the goals they’ve set for their programs.