Senior Web Analyst
W/ since October 2017
As a Senior Web Analyst on our Analytics Team, Julian assists clients in developing a culture of testing to improve Conversion Rate Optimization and SEO performance. He helps our clients find wisdom in their data that is both valuable and actionable. By connecting Key Performance Questions (KPQs) to business goals and integrating sound research practices, Julian empowers our clients to design experiments that enhance digital strategy and strengthen performance. Julian’s vision is to work with the analytics team to execute meaningful changes in clients’ digital strategy and use data-based storytelling to demonstrate business value.
“I believe Wheelhouse’s value-driven approach is its source of competitive advantage. We use these values to set exceptionally high standards for our work. At Wheelhouse, helpfulness and generosity are not abstract ideals; they’re a daily practice.”
Julian’s path to digital marketing began in higher education. He has a PhD in Social Sciences from the University of California, Santa Barbara. As a professor, he educated students about political communication and digital strategy in collective action campaigns. The key insight from his scholarly work is that effective communication campaigns require a compelling theory of change and a story that inspires people to act.
When Julian’s not conducting A/B tests, he enjoys seeing his favorite bands on tour and watching the Seattle Sounders compete for another MLS cup. He loves riding his bike on the Burke-Gilman trail and planning road trips around Cascadia.
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Meet the rest of our team
Imported from Richmond, VA, Chelsea is a Paid Search Analyst at Wheelhouse DMG. Always on the hunt for unique methods to solve client problems, Chelsea’s listening skills and strong use of narrative helps clients reach their goals and beyond.
Aditya is equal parts math geek and avid rock climber. Both of these passions led him to Seattle as a Data Scientist.
Dallas enjoys fiddling with things and solving hard problems which is probably what makes him a great Product Engineer. When he’s not working, you can probably find Dallas reading, or periodically visiting Portland, OR.
Laura is Director of Digital Advertising in our Virginia office. She is a Richmond, VA native and Seattle wannabe (she’ll settle for visiting a few times a year). Laura loves keeping up with the latest paid search trends, winery tours, and any activities where she can bring her Golden Retriever, Penny.
Originally from Pittsburgh, Michelle is one of our Digital Advertising Analysts in the Richmond, VA office. Michelle comes from a traditional advertising agency so enjoys finding new creative ways to solve client problems. You’re likely to find her kayaking the James River or going to see live music.
As a digital advertising analyst, Liz specializes in search, shopping, and social advertisements. With a background in digital strategy and integrated marketing, Liz enjoys deep diving into data across all digital disciplines in order to provide her clients with creative strategic solutions to help exceed their ROI goals.
As a Client Experience Manager at Wheelhouse DMG, Melanie creatively approaches every project to raise the level of communication across teams and optimize the client’s engagement.