Senior Web Analyst
W/ since October 2017
As a Senior Web Analyst on our Analytics Team, Julian assists clients in developing a culture of testing to improve Conversion Rate Optimization and SEO performance. He helps our clients find wisdom in their data that is both valuable and actionable. By connecting Key Performance Questions (KPQs) to business goals and integrating sound research practices, Julian empowers our clients to design experiments that enhance digital strategy and strengthen performance. Julian’s vision is to work with the analytics team to execute meaningful changes in clients’ digital strategy and use data-based storytelling to demonstrate business value.
“I believe Wheelhouse’s value-driven approach is its source of competitive advantage. We use these values to set exceptionally high standards for our work. At Wheelhouse, helpfulness and generosity are not abstract ideals; they’re a daily practice.”
Julian’s path to digital marketing began in higher education. He has a PhD in Social Sciences from the University of California, Santa Barbara. As a professor, he educated students about political communication and digital strategy in collective action campaigns. The key insight from his scholarly work is that effective communication campaigns require a compelling theory of change and a story that inspires people to act.
When Julian’s not conducting A/B tests, he enjoys seeing his favorite bands on tour and watching the Seattle Sounders compete for another MLS cup. He loves riding his bike on the Burke-Gilman trail and planning road trips around Cascadia.
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Meet the rest of our team
Casey Curtis is the Senior Vice President of Digital Strategy at Wheelhouse, where she leads the team in implementing winning strategies for our clients.
Dallas enjoys fiddling with things and solving hard problems which is probably what makes him a great Product Engineer. When he’s not working, you can probably find Dallas reading, or periodically visiting Portland, OR.
Mario is passionate about writing, word weaving, and sentence shaping whether creating web content or composing music, which makes him an ideal Copywriter at Wheelhouse DMG.
A Virginia native, Oscar is a Senior Paid Search Analyst. When he’s not optimizing clients, he can be found supporting his college marching band and reading fiction.
Dana is an ultra-marathoner with a love for dogs and exploring. She’s also an Enterprise Team Lead focused on developing her team and helping clients expand their SEO reach.
Imported from Richmond, VA, Chelsea is a Paid Search Analyst at Wheelhouse DMG. Always on the hunt for unique methods to solve client problems, Chelsea’s listening skills and strong use of narrative helps clients reach their goals and beyond.
If she’s not writing for clients’ sites as a Content Associate, Teresa might be at the dance studio or working on her Yelp Elite Status.