Senior Web Analyst
W/ since October 2017
As a Senior Web Analyst on our Analytics Team, Julian assists clients in developing a culture of testing to improve Conversion Rate Optimization and SEO performance. He helps our clients find wisdom in their data that is both valuable and actionable. By connecting Key Performance Questions (KPQs) to business goals and integrating sound research practices, Julian empowers our clients to design experiments that enhance digital strategy and strengthen performance. Julian’s vision is to work with the analytics team to execute meaningful changes in clients’ digital strategy and use data-based storytelling to demonstrate business value.
“I believe Wheelhouse’s value-driven approach is its source of competitive advantage. We use these values to set exceptionally high standards for our work. At Wheelhouse, helpfulness and generosity are not abstract ideals; they’re a daily practice.”
Julian’s path to digital marketing began in higher education. He has a PhD in Social Sciences from the University of California, Santa Barbara. As a professor, he educated students about political communication and digital strategy in collective action campaigns. The key insight from his scholarly work is that effective communication campaigns require a compelling theory of change and a story that inspires people to act.
When Julian’s not conducting A/B tests, he enjoys seeing his favorite bands on tour and watching the Seattle Sounders compete for another MLS cup. He loves riding his bike on the Burke-Gilman trail and planning road trips around Cascadia.
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Meet the rest of our team
As our Business Development Manager, Scott is consistently improving our Wheelhouse business development program while simultaneously operating as an integral part of every client relationship. When he’s not at work he juggles multiple sports, as a triathlete and competitive runner.
Laura is Director of Digital Advertising in our Virginia office. She is a Richmond, VA native and Seattle wannabe (she’ll settle for visiting a few times a year). Laura loves keeping up with the latest paid search trends, winery tours, and any activities where she can bring her Golden Retriever, Penny.
Liz is the Director of Client Experience at Wheelhouse DMG, coordinating the workflows between the Digital Strategy, Analytics, and Engineering practices, so that things run smoothly. When she’s not in the office, she’s probably training for another marathon or paddle-boarding with her dog.
Scott is our Director of Digital Strategy. He is a born and raised Seattleite with an all-too-predictable love of writing, books, films, coffee, and music. He loves his wife and son, and has quite the selection of wool socks.
Christina is always curious about how customers connect with brands which makes her perfect for her UX and SEO-focused role at Wheelhouse. When she’s not at work, she probably on a trip, planning a trip, or checking out some new, delicious Seattle eatery.
Aditya is equal parts math geek and avid rock climber. Both of these passions led him to Seattle as a Data Scientist.
Makena is a Senior Paid Search Analyst and general digital marketing enthusiast. You’re also likely to find her at a farmers market trying something new and interesting.