Senior Web Analyst
W/ since October 2017
As a Senior Web Analyst on our Analytics Team, Julian assists clients in developing a culture of testing to improve Conversion Rate Optimization and SEO performance. He helps our clients find wisdom in their data that is both valuable and actionable. By connecting Key Performance Questions (KPQs) to business goals and integrating sound research practices, Julian empowers our clients to design experiments that enhance digital strategy and strengthen performance. Julian’s vision is to work with the analytics team to execute meaningful changes in clients’ digital strategy and use data-based storytelling to demonstrate business value.
“I believe Wheelhouse’s value-driven approach is its source of competitive advantage. We use these values to set exceptionally high standards for our work. At Wheelhouse, helpfulness and generosity are not abstract ideals; they’re a daily practice.”
Julian’s path to digital marketing began in higher education. He has a PhD in Social Sciences from the University of California, Santa Barbara. As a professor, he educated students about political communication and digital strategy in collective action campaigns. The key insight from his scholarly work is that effective communication campaigns require a compelling theory of change and a story that inspires people to act.
When Julian’s not conducting A/B tests, he enjoys seeing his favorite bands on tour and watching the Seattle Sounders compete for another MLS cup. He loves riding his bike on the Burke-Gilman trail and planning road trips around Cascadia.
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Meet the rest of our team
When she’s not crafting winning digital strategies for our clients, Teresa might be at the dance studio or working on her Yelp Elite Status.
Originally from Pittsburgh, Michelle is one of our Digital Advertising Analysts in the Richmond, VA office. Michelle comes from a traditional advertising agency so enjoys finding new creative ways to solve client problems. You’re likely to find her kayaking the James River or going to see live music.
Dallas is a Washington native and Paid Search Analyst. He is also a big fan of the values-based culture at Wheelhouse DMG and appreciates the genuine positivity that permeates the office, creating not only fantastic work for the clients but fantastic relationships, as well.
Natalie is a Front-End Engineer supporting WordPress development projects and Digital Strategy initiatives.
Scott is our Director of Digital Strategy. He is a born and raised Seattleite with an all-too-predictable love of writing, books, films, coffee, and music. He loves his wife and son, and has quite the selection of wool socks.
Imported from Richmond, VA, Chelsea is a Paid Search Analyst at Wheelhouse DMG. Always on the hunt for unique methods to solve client problems, Chelsea’s listening skills and strong use of narrative helps clients reach their goals and beyond.
Aaron is CEO & Founder, and a broadly accomplished digital marketing professional. He is responsible for vision, strategy and culture. He’s still happily married to that New Zealander he met in Malaysia and they now have two wonderful daughters.