Julian Gottlieb

Senior Web Analyst

W/ since October 2017

Pronouns: He/him

As a Senior Web Analyst on our Analytics Team, Julian assists clients in developing a culture of testing to improve Conversion Rate Optimization and SEO performance. He helps our clients find wisdom in their data that is both valuable and actionable. By connecting Key Performance Questions (KPQs) to business goals and integrating sound research practices, Julian empowers our clients to design experiments that enhance digital strategy and strengthen performance. Julian’s vision is to work with the analytics team to execute meaningful changes in clients’ digital strategy and use data-based storytelling to demonstrate business value.

“I believe Wheelhouse’s value-driven approach is its source of competitive advantage. We use these values to set exceptionally high standards for our work. At Wheelhouse, helpfulness and generosity are not abstract ideals; they’re a daily practice.”

Professional Path

Julian’s path to digital marketing began in higher education. He has a PhD in Social Sciences from the University of California, Santa Barbara. As a professor, he educated students about political communication and digital strategy in collective action campaigns. The key insight from his scholarly work is that effective communication campaigns require a compelling theory of change and a story that inspires people to act.

Personal Passions

When Julian’s not conducting A/B tests, he enjoys seeing his favorite bands on tour and watching the Seattle Sounders compete for another MLS cup. He loves riding his bike on the Burke-Gilman trail and planning road trips around Cascadia.

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Meet the rest of our team

Shawn provides versatile support to both Digital Strategy and Digital Advertising clients. Whether it’s through content creation, technical SEO audits, keyword performance analysis or paid search bid optimization, Shawn seeks to help clients actualize their digital strategies in a way that brings them joy.

As a Client Experience Manager at Wheelhouse DMG, Melanie creatively approaches every project to raise the level of communication across teams and optimize the client’s engagement.

A recent Seattle transplant from Virginia, Taylor is a Manager on our Digital Advertising team and avid drummer. He enjoys helping clients exceed the goals they’ve set for their programs.

Erika is a Client Experience Manager. A NW native, she loves to ski, read, and run in between chauffeuring her three kids (and the family dog) to more activities than she cares to think about. She also loves Prosecco and Oreos, but not together.

As a digital advertising analyst, Liz specializes in search, shopping, and social advertisements. With a background in digital strategy and integrated marketing, Liz enjoys deep diving into data across all digital disciplines in order to provide her clients with creative strategic solutions to help exceed their ROI goals.

Dustin is our Principal Engineer and brings 16 years of full-stack development experience to the team. When not helping engineer solutions for our partners, he enjoys spending time with his family and performing in local theater — a true “acting professional”.

Aditya is equal parts math geek and avid rock climber. Both of these passions led him to Seattle as a Data Scientist.

Liz is the Director of Client Experience at Wheelhouse DMG, coordinating the workflows between the Digital Strategy, Analytics, and Engineering practices, so that things run smoothly. When she’s not in the office, she’s probably training for another marathon or paddle-boarding with her dog.