Julian Gottlieb

Senior Web Analyst

W/ since October 2017

Pronouns: He/him

As a Senior Web Analyst on our Analytics Team, Julian assists clients in developing a culture of testing to improve Conversion Rate Optimization and SEO performance. He helps our clients find wisdom in their data that is both valuable and actionable. By connecting Key Performance Questions (KPQs) to business goals and integrating sound research practices, Julian empowers our clients to design experiments that enhance digital strategy and strengthen performance. Julian’s vision is to work with the analytics team to execute meaningful changes in clients’ digital strategy and use data-based storytelling to demonstrate business value.

“I believe Wheelhouse’s value-driven approach is its source of competitive advantage. We use these values to set exceptionally high standards for our work. At Wheelhouse, helpfulness and generosity are not abstract ideals; they’re a daily practice.”

Professional Path

Julian’s path to digital marketing began in higher education. He has a PhD in Social Sciences from the University of California, Santa Barbara. As a professor, he educated students about political communication and digital strategy in collective action campaigns. The key insight from his scholarly work is that effective communication campaigns require a compelling theory of change and a story that inspires people to act.

Personal Passions

When Julian’s not conducting A/B tests, he enjoys seeing his favorite bands on tour and watching the Seattle Sounders compete for another MLS cup. He loves riding his bike on the Burke-Gilman trail and planning road trips around Cascadia.

Have you met everyone?

Meet the rest of our team

Sunni is an Associate Team Lead at Wheelhouse, with a passion for digital storytelling. A Seattle native and PNW lover at heart, they love snowboarding, soccer, coffee, and hunting for the best gluten-free food in the city. They also like travel, top-shelf bourbon, and the perfect avocado.

Rob provides technical guidance in tag management, integration testing, design review, and JavaScript development as an Analytics Solutions Manager. When he’s not working, you’ll find Rob on his bike, planning a camping trip, or exploring the Pacific Northwest.

Imported from Richmond, VA, Chelsea is a Paid Search Analyst at Wheelhouse DMG. Always on the hunt for unique methods to solve client problems, Chelsea’s listening skills and strong use of narrative helps clients reach their goals and beyond.

Aditya is equal parts math geek and avid rock climber. Both of these passions led him to Seattle as a Data Scientist.

Christina is always curious about how customers connect with brands which makes her perfect for her UX and SEO-focused role at Wheelhouse. When she’s not at work, she probably on a trip, planning a trip, or checking out some new, delicious Seattle eatery.

Dallas enjoys fiddling with things and solving hard problems which is probably what makes him a great Product Engineer. When he’s not working, you can probably find Dallas reading, or periodically visiting Portland, OR.

Dallas is a Washington native and Paid Search Analyst. He is also a big fan of the values-based culture at Wheelhouse DMG and appreciates the genuine positivity that permeates the office, creating not only fantastic work for the clients but fantastic relationships, as well.

Scott is our Director of Digital Strategy. He is a born and raised Seattleite with an all-too-predictable love of writing, books, films, coffee, and music. He loves his wife and son, and has quite the selection of wool socks.