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linkedin logoMichelle Barnes

Digital Advertising Analyst

W/ us since July 2019
Pronouns: She/her

Professional Path

As a digital advertising analyst, Michelle specializes in search, shopping, and social advertisements. Part account manager, part advertising analyst, she works with clients to help find solutions to different business challenges. Michelle analyzes then optimizes search data to get the best return on investment for each of our clients’ campaigns.

Certifications & Continuing Education

Michelle holds a master’s degree in Creative Brand Management from the VCU Brandcenter. Michelle is currently certified in:
•    Google Search
•    Google Shopping Ads
•    Google Analytics Individual Qualification
•    Bing Ads Accredited Professional status
•    Marin One

Personal Passions

Outside of the office, Michelle is an outdoor enthusiast – from kayaking the James River to exploring new trails with her pup, Lola. Originally from Pittsburgh, Michelle loves going back to her hometown frequently to enjoy time with her family and friends.

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