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Natalie Richards

Technical SEO & CRO Specialist

W/ us since December 2017

Pronouns: She/her

Natalie is a Technical SEO & CRO Specialist on the Digital Strategy team. She’s the ears and eyes on clients’ websites — supporting Digital Strategists by suggesting ways to improve site structure and usability, reporting on the effectiveness of strategies in increasing ROI, and assisting in keyword research and optimization. Beyond working with clients on implementing recommendations to increase site traffic and click-through-rate, she is also a part of providing Conversion Rate Optimization services.

Professional Path

Natalie has always worn a lot of hats and pursued many interests independently. She graduated from UC Santa Barbara with BS in Biology. Her foray into digital marketing started with offering digital strategy for mostly local businesses. Upon discovering her passion for data-driven marketing, she transitioned into a web analytics focused role for an ecommerce company, and now has brought her passion for Technical SEO and web analytics to Wheelhouse.

Personal Passions

As a transplant from Santa Barbara, Natalie is eager to pursue many of the outdoor activities celebrated in the the Pacific Northwest including mushroom hunting and snowboarding. Most weekends you can find her exploring and hiking with her partner and their Jack Russell Terrier mix, Mila. When she’s not outside, Natalie is probably trying out a new Seattle brewery. She’s on a mission to find every dog-friendly brewery in Seattle.

Have you met everyone?

Meet the rest of our team

Joe is drawn to digital marketing out of a deep and broad interest in effective communication. As a Digital Services Manager, Joe collaborates closely with team members and clients to execute on digital strategy initiatives.

Aditya is equal parts math geek and avid rock climber. Both of these passions led him to Seattle as a Data Scientist.

Dallas is a Washington native and Paid Search Analyst. He is also a big fan of the values-based culture at Wheelhouse DMG and appreciates the genuine positivity that permeates the office, creating not only fantastic work for the clients but fantastic relationships, as well.

Natalie specializes in Technical SEO and Conversion Rate Optimization. She’s the eyes and ears on the clients’ sites. When she’s not recommending site structure improvements, she’s probably visiting another Seattle brewery or exploring the Pacific Northwest.

Paul Weinstein is COO, responsible for overall business operations. Paul is a happily married father of two beautiful girls, gave up cross-fit for yoga, and then gave up yoga for triathlons.

Makena is a Paid Search Analyst and general digital marketing enthusiast. You’re also likely to find her at a farmers market trying something new and interesting.

Sunni is an Associate Team Lead at Wheelhouse, with a passion for digital storytelling. A Seattle native and PNW lover at heart, they love snowboarding, soccer, coffee, and hunting for the best gluten-free food in the city. They also like travel, top-shelf bourbon, and the perfect avocado.

Casey Curtis is the Senior Vice President of Digital Strategy at Wheelhouse, where she leads the team in implementing winning strategies for our clients.

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