Natalie Richards

Technical SEO & CRO Specialist

W/ us since December 2017

Pronouns: She/her

Natalie is a Technical SEO & CRO Specialist on the Digital Strategy team. She’s the ears and eyes on clients’ websites — supporting Digital Strategists by suggesting ways to improve site structure and usability, reporting on the effectiveness of strategies in increasing ROI, and assisting in keyword research and optimization. Beyond working with clients on implementing recommendations to increase site traffic and click-through-rate, she is also a part of providing Conversion Rate Optimization services.

Professional Path

Natalie has always worn a lot of hats and pursued many interests independently. She graduated from UC Santa Barbara with BS in Biology. Her foray into digital marketing started with offering digital strategy for mostly local businesses. Upon discovering her passion for data-driven marketing, she transitioned into a web analytics focused role for an ecommerce company, and now has brought her passion for Technical SEO and web analytics to Wheelhouse.

Personal Passions

As a transplant from Santa Barbara, Natalie is eager to pursue many of the outdoor activities celebrated in the the Pacific Northwest including mushroom hunting and snowboarding. Most weekends you can find her exploring and hiking with her partner and their Jack Russell Terrier mix, Mila. When she’s not outside, Natalie is probably trying out a new Seattle brewery. She’s on a mission to find every dog-friendly brewery in Seattle.

Have you met everyone?

Meet the rest of our team

Aaron is President & Founder, and a broadly accomplished digital marketing professional. He is responsible for vision, strategy and culture. He’s still happily married to that New Zealander he met in Malaysia and they now have two wonderful daughters.

Makena is a Paid Search Analyst and general digital marketing enthusiast. You’re also likely to find her at a farmers market trying something new and interesting.

Originally from Arizona, Julian loves watching the Seattle Sounders compete for another MLS cup and helping clients understand their data as a Senior Web Analyst.

Mario is passionate about writing, word weaving, and sentence shaping whether creating web content or composing music, which makes him an ideal Copywriter at Wheelhouse DMG.

Rob provides technical guidance in tag management, integration testing, design review, and JavaScript development as an Analytics Solutions Manager. When he’s not working, you’ll find Rob on his bike, planning a camping trip, or exploring the Pacific Northwest.

Natalie specializes in Technical SEO and Conversion Rate Optimization. She’s the eyes and ears on the clients’ sites. When she’s not recommending site structure improvements, she’s probably visiting another Seattle brewery or exploring the Pacific Northwest.

As our New Client Experience Manager, Scott is consistently improving our Wheelhouse business development program while simultaneously operating as an integral part of every client relationship. When he’s not at work he juggles multiple sports, as a triathlete and competitive runner. Perhaps those long runs are where he finds time to indulge his love of country music. If you can catch him, you can ask him.

Joe is drawn to digital marketing out of a deep and broad interest in effective communication. As a Digital Services Manager, Joe collaborates closely with team members and clients to execute on digital strategy initiatives.