Natalie Richards

Technical SEO & CRO Specialist

W/ us since December 2017

Pronouns: She/her

Natalie is a Technical SEO & CRO Specialist on the Digital Strategy team. She’s the ears and eyes on clients’ websites — supporting Digital Strategists by suggesting ways to improve site structure and usability, reporting on the effectiveness of strategies in increasing ROI, and assisting in keyword research and optimization. Beyond working with clients on implementing recommendations to increase site traffic and click-through-rate, she is also a part of providing Conversion Rate Optimization services.

Professional Path

Natalie has always worn a lot of hats and pursued many interests independently. She graduated from UC Santa Barbara with BS in Biology. Her foray into digital marketing started with offering digital strategy for mostly local businesses. Upon discovering her passion for data-driven marketing, she transitioned into a web analytics focused role for an ecommerce company, and now has brought her passion for Technical SEO and web analytics to Wheelhouse.

Personal Passions

As a transplant from Santa Barbara, Natalie is eager to pursue many of the outdoor activities celebrated in the the Pacific Northwest including mushroom hunting and snowboarding. Most weekends you can find her exploring and hiking with her partner and their Jack Russell Terrier mix, Mila. When she’s not outside, Natalie is probably trying out a new Seattle brewery. She’s on a mission to find every dog-friendly brewery in Seattle.

Have you met everyone?

Meet the rest of our team

Originally from Arizona, Julian loves watching the Seattle Sounders compete for another MLS cup and helping clients understand their data as a Senior Web Analyst.

As the Wheelhouse DMG Operations Coordinator, Rhonda works to create memorable experiences daily for both clients and employees. From the big picture items to the smallest details, Rhonda’s touch is an integral part of each successful relationship.

As a Client Experience Manager at Wheelhouse DMG, Melanie creatively approaches every project to raise the level of communication across teams and optimize the client’s engagement.

Trenton loves anything thrill-seeking, nerdy, or related to data analytics. He also enjoys being a Digital Strategist and helping clients achieve business initiatives.

Christina is always curious about how customers connect with brands which makes her perfect for her UX and SEO-focused role at Wheelhouse. When she’s not at work, she probably on a trip, planning a trip, or checking out some new, delicious Seattle eatery.

When she’s not crafting winning digital strategies for our clients, Teresa might be at the dance studio or working on her Yelp Elite Status.

Dallas is a Washington native and Paid Search Analyst. He is also a big fan of the values-based culture at Wheelhouse DMG and appreciates the genuine positivity that permeates the office, creating not only fantastic work for the clients but fantastic relationships, as well.

Pilar oversees our Finance Department. Besides working her magic on the books, Pilar also enjoys playing the cello and hopes to round up the Wheelhouse troops to start a band one day.