Natalie Richards
Technical SEO & CRO Specialist
W/ since December 2017
Natalie is a Technical SEO & CRO Specialist on the Digital Strategy team. She’s the ears and eyes on clients’ websites — supporting Digital Strategists by suggesting ways to improve site structure and usability, reporting on the effectiveness of strategies in increasing ROI, and assisting in keyword research and optimization. Beyond working with clients on implementing recommendations to increase site traffic and click-through-rate, she is also a part of providing Conversion Rate Optimization services.
Professional Path
Natalie has always worn a lot of hats and pursued many interests independently. She graduated from UC Santa Barbara with BS in Biology. Her foray into digital marketing started with offering digital strategy for mostly local businesses. Upon discovering her passion for data-driven marketing, she transitioned into a web analytics focused role for an ecommerce company, and now has brought her passion for Technical SEO and web analytics to Wheelhouse.
Personal Passions
As a transplant from Santa Barbara, Natalie is eager to pursue many of the outdoor activities celebrated in the the Pacific Northwest including mushroom hunting and snowboarding. Most weekends you can find her exploring and hiking with her partner and their Jack Russell Terrier mix, Mila. When she’s not outside, Natalie is probably trying out a new Seattle brewery. She’s on a mission to find every dog-friendly brewery in Seattle.
