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Natalie Richards

Technical SEO & CRO Specialist

W/ us since December 2017

Pronouns: She/her

Natalie is a Technical SEO & CRO Specialist on the Digital Strategy team. She’s the ears and eyes on clients’ websites — supporting Digital Strategists by suggesting ways to improve site structure and usability, reporting on the effectiveness of strategies in increasing ROI, and assisting in keyword research and optimization. Beyond working with clients on implementing recommendations to increase site traffic and click-through-rate, she is also a part of providing Conversion Rate Optimization services.

Professional Path

Natalie has always worn a lot of hats and pursued many interests independently. She graduated from UC Santa Barbara with BS in Biology. Her foray into digital marketing started with offering digital strategy for mostly local businesses. Upon discovering her passion for data-driven marketing, she transitioned into a web analytics focused role for an ecommerce company, and now has brought her passion for Technical SEO and web analytics to Wheelhouse.

Personal Passions

As a transplant from Santa Barbara, Natalie is eager to pursue many of the outdoor activities celebrated in the the Pacific Northwest including mushroom hunting and snowboarding. Most weekends you can find her exploring and hiking with her partner and their Jack Russell Terrier mix, Mila. When she’s not outside, Natalie is probably trying out a new Seattle brewery. She’s on a mission to find every dog-friendly brewery in Seattle.

Have you met everyone?

Meet the rest of our team

Dallas is a Washington native and Paid Search Analyst. He is also a big fan of the values-based culture at Wheelhouse DMG and appreciates the genuine positivity that permeates the office, creating not only fantastic work for the clients but fantastic relationships, as well.

Drew is a UI/UX Engineer who creates pixel-perfect websites with ninja-like precision. He loves snowboarding, fishing, basketball, and his home state of Missouri.

Natalie specializes in Technical SEO and Conversion Rate Optimization. She’s the eyes and ears on the clients’ sites. When she’s not recommending site structure improvements, she’s probably visiting another Seattle brewery or exploring the Pacific Northwest.

Liz is the Director of Client Experience at Wheelhouse DMG, coordinating the workflows between the Digital Strategy, Analytics, and Engineering practices, so that things run smoothly. When she’s not in the office, she’s probably training for another marathon or paddle-boarding with her dog.

Laura is Director of Digital Advertising in our Virginia office. She is a Richmond, VA native and Seattle wannabe (she’ll settle for visiting a few times a year). Laura loves keeping up with the latest paid search trends, winery tours, and any activities where she can bring her Golden Retriever, Penny.

Trenton loves anything thrill-seeking, nerdy, or related to data analytics. He also enjoys being a Digital Strategist and helping clients achieve business initiatives.

Dana is an ultra-marathoner with a love for dogs and exploring. She’s also an Enterprise Team Lead focused on developing her team and helping clients expand their SEO reach.

Aditya is equal parts math geek and avid rock climber. Both of these passions led him to Seattle as a Data Scientist.

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