Natalie Richards

Technical SEO & CRO Specialist

W/ us since December 2017

Pronouns: She/her

Natalie is a Technical SEO & CRO Specialist on the Digital Strategy team. She’s the ears and eyes on clients’ websites — supporting Digital Strategists by suggesting ways to improve site structure and usability, reporting on the effectiveness of strategies in increasing ROI, and assisting in keyword research and optimization. Beyond working with clients on implementing recommendations to increase site traffic and click-through-rate, she is also a part of providing Conversion Rate Optimization services.

Professional Path

Natalie has always worn a lot of hats and pursued many interests independently. She graduated from UC Santa Barbara with BS in Biology. Her foray into digital marketing started with offering digital strategy for mostly local businesses. Upon discovering her passion for data-driven marketing, she transitioned into a web analytics focused role for an ecommerce company, and now has brought her passion for Technical SEO and web analytics to Wheelhouse.

Personal Passions

As a transplant from Santa Barbara, Natalie is eager to pursue many of the outdoor activities celebrated in the the Pacific Northwest including mushroom hunting and snowboarding. Most weekends you can find her exploring and hiking with her partner and their Jack Russell Terrier mix, Mila. When she’s not outside, Natalie is probably trying out a new Seattle brewery. She’s on a mission to find every dog-friendly brewery in Seattle.

Have you met everyone?

Meet the rest of our team

Scott is our Director of Digital Strategy. He is a born and raised Seattleite with an all-too-predictable love of writing, books, films, coffee, and music. He loves his wife and son, and has quite the selection of wool socks.

Dustin is our Principal Engineer and brings 16 years of full-stack development experience to the team. When not helping engineer solutions for our partners, he enjoys spending time with his family and performing in local theater — a true “acting professional”.

As a digital advertising analyst, Liz specializes in search, shopping, and social advertisements. With a background in digital strategy and integrated marketing, Liz enjoys deep diving into data across all digital disciplines in order to provide her clients with creative strategic solutions to help exceed their ROI goals.

Trenton loves anything thrill-seeking, nerdy, or related to data analytics. He also enjoys being a Digital Strategist and helping clients achieve business initiatives.

Makena is a Senior Paid Search Analyst and general digital marketing enthusiast. You’re also likely to find her at a farmers market trying something new and interesting.

Anthony is our Director of Analytics. When he’s not helping clients with conversion rate optimization, he can be found strumming a guitar, composing music, and spending time with his partner, Nicole.

A recent Seattle transplant from Virginia, Taylor is a Manager on our Digital Advertising team and avid drummer. He enjoys helping clients exceed the goals they’ve set for their programs.

A huge fan of the outdoors and Seattle sports, Johnathn brings his enthusiasm to clients and team members alike as a Wheelhouse DMG Client Experience Manager.