Sr. Paid Search Analyst
w/ Us since January 2018
Oscar is a Senior Paid Search Analyst in our Digital Advertising practice. His role involves guiding clients through an ocean of search data to implement strategies that drive positive outcomes for their programs. To be helpful to his clients and team, he enjoys being a guinea pig for the latest performance-driven marketing tools, keeping up with trends inside and outside of the marketing world and brainstorming different ways to utilize data to make better decisions.
Oscar has been on the agency side of digital marketing since 2015, applying principles from his background in economics in order to generate positive results for clients. In addition to thinking on the margin, he wants his clients to feel fully supported and uninhibited to go after their goals. He has honed his skills in the SEM universe with specialty and luxury retail, finance, insurance and software clients where he developed and successfully deployed acquisition and growth strategies. His curiosities include making sense of and understanding data, the behavior that drives the data and the technology that makes it all possible for organizations and consumers.
Oscar is a Virginia native. Autumn is his favorite season, when it’s ideal to hike along the palette of oaks and dogwoods in the Shenandoah. He is dedicated to his college marching band where he played the trombone at bowl games and halftime shows with The Temptations. Outside of the college football season, you’ll find Oscar eager to play soccer, basketball or his latest interest: golf. Reading has been an important activity for him ever since he was the top Accelerated Reader in his 4th grade class. He is trying to get back into fiction and is taking recommendations. He likes sushi, sourdough bread, Peruvian rotisserie chicken (not at the same time) and has only recently started drinking coffee in moderation.