Allocating Marketing Budgets

WhenWhereTime
July 13, 2022 Virtual 11-AM - 12PM PT

How data science can inform your marketing mix and unlock performance

Meet Our Experts

Julian Gottlieb
Senior Web Analyst

As a Senior Web Analyst on our Analytics Team, Julian assists clients in developing a culture of testing to improve Conversion Rate Optimization and SEO performance. He helps our clients find wisdom in their data that is both valuable and actionable. By connecting Key Performance Questions (KPQs) to business goals and integrating sound research practices, Julian empowers our clients to design experiments that enhance digital strategy and strengthen performance. Julian’s vision is to work with the analytics team to execute meaningful changes in clients’ digital strategy and use data-based storytelling to demonstrate business value.

Aditya Sastry
VP, Marketing Sciences

Aditya leads our Marketing Sciences practice, working with clients and internal teams to generate data science, analytics, and engineering solutions optimized for business value. He helps organizations align the questions they’re asking of their website with their instrumentation of analytics. Aditya also applies rigorous statistical modeling to decrease the noise from website data collected, so organizations can make informed and accurate decisions. He is also passionate about identifying and implementing methods for increasing the quality and efficiency of data collected.

Ask Your Most Pressing Marketing & Advertising Questions

Wheelhouse hosts interactive knowledge-share office hours, a virtual space for leaders, managers, and senior marketers to ask our digital strategy experts their most pressing business questions. Our agency was founded on the values of Helpfulness and Generosity, and now we’re offering you a free, open-ended opportunity to pick the brains of some of the internal thought leaders who have driven our success working with a wide range of exciting clients over the last decade.

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