CAPABILITIES
Digital Advertising for Healthcare: Driving Performance with Paid Search, Social, and Programmatic
When healthcare and medical device brands work with our digital advertising agency, they’re not just hiring a service—they’re collaborating with experts who understand how to drive measurable outcomes in patient engagement, provider awareness, and market impact while navigating complex regulatory standards. Our relentless focus on privacy-first performance has cultivated lasting partnerships with nearly every advertising client we’ve served.
We believe in the synergy between people and technology, combining the expertise of our digital marketers with advanced tools and compliant platforms to achieve exceptional results. Our team is chosen for their commitment to excellence, their understanding of healthcare’s unique challenges, and their proven track record of success. By uniting exceptional digital marketing acumen with innovative technologies, we empower regulated brands to thrive in an increasingly complex digital landscape.
Agency EXPERTISE
Paid Advertising Strategy
Digital advertising in healthcare and MedTech is most effective when it’s part of a larger, integrated strategy. That’s why we take the time to understand your organization—its mission, challenges, and goals. Whether you’re aiming to reach patients, providers, or decision-makers, we translate this knowledge into actionable, compliant advertising strategies.
The result is a clear, data-driven roadmap that connects your campaigns to measurable outcomes, ensuring consistent performance and meaningful impact for your brand in the healthcare space.
Paid Search Advertising
Our agency designs paid search campaigns that deliver measurable outcomes, from increasing patient appointments to driving adoption of innovative medical devices. We’ve helped generate tens of millions in revenue for our clients, achieving ROI levels that exceed expectations.
By combining custom-built paid search strategies with cutting-edge advertising tools and technologies—and continuously optimizing for conversions—we ensure your campaigns reach the right audience, meet compliance standards, and deliver exceptional performance in the competitive healthcare and medical device landscape.
Paid Social Advertising
In the healthcare and medical device sectors, paid social offers a powerful way to reach highly targeted audiences—from patients researching treatment options to providers exploring new medical technologies. We leverage the expansive capabilities of paid social platforms to engage these custom audiences efficiently, often using paid social as a cost-effective channel to attract new prospects.
Our strategies maximize the synergy between paid social and paid search, seamlessly retargeting and converting newly identified audiences into patients or customers. With our team’s deep expertise, we frequently achieve ROAS for paid social that rivals—and sometimes surpasses—that of paid search, driving measurable results for your healthcare brand.
Display & Programmatic Advertising
In healthcare and MedTech, effective advertising requires data-driven strategies that resonate with diverse audiences, from patients and caregivers to providers and decision-makers. We leverage first-party data insights to create unified advertising strategies tailored to your unique goals and compliance needs.
Through strategic partnerships with leading implementation partners, we deliver customized solutions that align with your organization’s objectives. Whether it’s Display, DOOH, OTT, or other media, our meticulous approach ensures your campaigns engage the right audience at the right time, seamlessly integrating into your broader marketing mix and driving measurable impact.
Creative Testing & Campaign Variation
Our creative testing services leverage data-driven insights to optimize your creative performance. Through systematic A/B testing, multivariate analysis, and iterative refinement, we continuously improve your ad creative, landing pages, and user experiences to maximize engagement, conversions, and ROI.
Building on these proven insights, our comprehensive ad campaign services transform data into compelling brand experiences. We offer strategic creative concept development, social media campaigns, interactive experiences, and dedicated campaign landing pages that work together to elevate your brand’s presence and drive meaningful engagement.
featured work
Compass
Unifying Your Marketing Data for Actionable Insights While Ensuring Compliance
Compass is our HIPAA-compliant marketing data warehouse designed to help healthcare organizations unlock actionable marketing insights while maintaining the highest standards of data privacy and security.
With Compass, we can:
- Integrate and harmonize data from your various marketing and advertising platforms, providing a comprehensive view of your marketing efforts.
- Ensure that all data collection, storage, and processing adheres to HIPAA regulations.
- Enable advanced analytics and reporting capabilities, empowering your marketing team to uncover valuable insights, optimize campaigns, and measure ROI.
- Streamline your marketing technology stack, reducing complexity and improving efficiency.
By leveraging Compass as part of your marketing technology stack, you can confidently pursue data-driven marketing strategies while ensuring the privacy and security of your patients’ data, ultimately driving better outcomes for your healthcare organization.
Lighthouse
Illuminating High-Impact Content Opportunities in Healthcare
Designed for the healthcare and medical device sectors, Lighthouse enables us to analyze search results at an unmatched scale, uncovering data-driven insights that power your growth.
With Lighthouse, we can:
- Identify unique keyword opportunities that conventional tools might miss, allowing your brand to stand out in organic search visibility.
- Integrate paid and organic search insights to reveal cross-channel strategies, helping you reach patients and providers effectively across both channels.
- Decode the competitive healthcare landscape, gaining insights into SERP features, industry trends, and regulatory considerations, crafting strategies that align with your specific objectives.
- Prioritize impactful opportunities by forecasting potential traffic and patient engagement, ensuring your content strategy delivers real value and results.
Through Lighthouse, we map out strategic pathways to reach high-intent healthcare audiences and drive growth in organic search. With our guidance, your brand will stay ahead in the shifting search landscape, supporting long-term success and patient connection.
Sonar
Securing Data Integrity to Fuel Advanced Analytics
In healthcare analytics, data quality and compliance aren’t just best practices—they’re essential. Without rigorous standards, data quality issues or compliance lapses can undermine analytical accuracy and expose organizations to considerable risk. Our solution provides continuous oversight and validation, ensuring access to precise, compliant data for impactful analysis.
With Sonar, we can:
- Validate data collection accuracy across all digital touch points.
- Monitor data layer integrity and consistency.
- Ensure proper implementation of privacy controls and consent management.
- Detect and alert on anomalies in data collection patterns.
- Provide detailed documentation of data quality and compliance status.
By establishing a foundation of validated, compliant data, our solution empowers healthcare organizations to confidently advance their analytics initiatives while maintaining a strong regulatory footing.
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Tell us how we can help you achieve your advertising goals.
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