CAPABILITIES
Our Technology: Purpose-built for healthcare marketers.
Our technology is the culmination of years of experience building innovative and powerful applications, technologies, and solutions for some of the most sophisticated healthcare organizations around. Through this work, we have developed a suite of applications and services that enable exceptional clarity, insight and performance for our clients.
Compass
Marketing Data Warehouse & Custom Reporting
Compass is a HIPAA-compliant marketing data warehouse that empowers our strategists to uncover valuable insights and opportunities by integrating and harmonizing your first-party data, CRM, digital advertising, and offline marketing data.
With Compass, we can:
- Gain a holistic view of your customer journey by unifying data across your disparate marketing and sales ecosystems
- Unlock the full potential of your first-party data strategy to drive more personalized, effective marketing
- Quickly identify actionable insights and optimize performance through intuitive data visualizations and reports
By leveraging Compass, we help healthcare organizations break down data silos, enabling smarter decision-making and more impactful marketing initiatives that drive growth.
Learn more about how we use Compass for:
Lighthouse
High-Powered Search Landscape Analysis
Lighthouse is our proprietary search intelligence platform that enables us to analyze search results the same way Google sees them, providing unparalleled insights at scale. By combining paid and organic search data, isolating search features, and incorporating query and landing page information, Lighthouse transforms complex datasets into actionable strategies for our clients.
With Lighthouse, we can:
- Identify cross-channel opportunities and develop comprehensive strategies that maximize ROI
- Uncover valuable insights faster than other agencies, giving our clients a competitive edge
- Prioritize high-impact recommendations by projecting their potential revenue impact
Lighthouse’s powerful capabilities allow us to provide healthcare organizations with a unique, data-driven approach to search marketing, ensuring they stay ahead of the competition and achieve their growth objectives.
Learn more about how we use Lighthouse for:
Sonar
Automated Compliance & Data Integrity Monitoring
Sonar is our 24/7 automated monitoring and anomaly detection system that ensures the integrity of your critical user flows, compliance measures, conversion paths, and data.
With Sonar, we can:
- Safeguard your analytics ecosystem by continuously monitoring every element to ensure it remains active, functional, and intact
- Protect against costly data gaps and maintain compliance with privacy regulations like HIPAA, CCPA, and GDPR
- Ensure a seamless user experience by actively monitoring site functionality and critical user flows
- Maximize conversions by identifying and resolving technical issues that may hinder appointment booking and lead generation
Sonar provides healthcare organizations with peace of mind, knowing that their essential digital assets are continuously monitored and optimized for performance, compliance, and user experience.
Learn more about how we use Sonar for: