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YMYL – which stands for “Your Money or Your Life” – refers to web pages or content that can significantly impact users’ health, finances, well-being or safety. Google particularly scrutinizes YMYL content for high-quality information, expertise, and trustworthiness to ensure users receive accurate and reliable information in crucial areas of their lives.

EEAT – which stands for Experience, Expertise, Authoritativeness, and Trustworthiness – is Google’s framework for assessing the credibility of web content and is a critical factor in the context of “YMYL” content. It influences how Google ranks health-related content, ensuring that information is credible and trustworthy, favoring websites that provide informative and accurate information to users.  

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