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CAPABILITIES
Digital Strategy: Maximizing the value of earned traffic through content strategy, SEO, & UX.
As a team of healthcare digital strategy experts, our agency leverages years of experience and proprietary technology to help you navigate the unique challenges of the healthcare industry. We use our deep understanding of SEO, content strategy and UX, along with our HIPAA-compliant search intelligence platform, Lighthouse, to uncover valuable insights at an unparalleled scale, enabling us to drive valuable results and keep your brand ahead of the competition through data-driven strategies and tactical innovation.
EXPERTISE
Content strategy
We take a search-first approach to content strategy development, exposing key visibility gaps with top competitors and analyzing your vertical’s unique search landscape. Our agency also leverages our proprietary tools like Lighthouse to analyze SERPs at scale to uncover keyword value that most miss.
Technical SEO
The best search strategy is worth nothing if your site can’t be accessed and interpreted by search engines. Our technical SEO team has audited and optimized hundreds of websites and knows how to look beyond “best practices” and identify the issues that really matter to driving site performance.
CRO & Testing
Our conversion rate optimization audits and programs are focused on dramatically increasing conversion rate by identifying and countering customer objections, iteratively improving conversion flows, and systematically identifying and eliminating barriers to user task accomplishment.
Local SEO
Ensuring your brick-and-mortar locations are fully optimized and accurately presented in search and maps is essential for maintaining and growing your organic audience—and should now be a core pillar of your digital strategy. Through auditing, competitive analysis, and platform expertise, we’ll provide you with a clear strategic direction to maximize your return on local listing management.
Site Migrations & Brand Consolidations
Whether you’re re-platforming or consolidating dozens of sites, we’ll will work with you from initial discovery to planning and execution. Our search strategists will shepherd you through the minefield to ensure you maintain all the authority and goodwill you’ve worked so hard to build.
UX and User Journeys
We build transformative user experiences for your target audience that drive engagement, increased satisfaction, and more conversions. Guided by our in-depth data analysis and competitor and market research, we approach UX and User Journey work with the goal of maximizing the long-term viability of your brand.
In the vast and ever-changing landscape of organic search, identifying the right keywords to target can be a daunting task. Traditional keyword research methods often fall short, missing valuable opportunities that could significantly boost your search visibility and drive high-intent traffic to your site. That’s where Lighthouse comes in.
Lighthouse is our proprietary search intelligence platform that enables our digital marketing agency to analyze search results at an unparalleled scale, providing you with unique, data-driven insights to fuel your organic search growth.
With Lighthouse, we can:
Uncover hidden keyword opportunities that other tools and agencies might miss, giving you a competitive edge in your search strategy
Analyze paid and organic search data together, identifying cross-channel opportunities to maximize your overall search visibility and performance
Gain a deeper understanding of the search landscape, SERP features, and competitor strategies in your industry, enabling us to develop more effective, tailored search strategies for your business
Prioritize high-impact recommendations by projecting the potential traffic and revenue impact of each keyword opportunity, ensuring that your search strategy is focused on driving real business results
By leveraging Lighthouse’s powerful capabilities, we help you navigate the complex world of organic search and develop a winning digital strategy that drives high-intent users to your site, ultimately fueling your business growth and success.
Unlocking Insights for Winning SEO and Digital Strategies
In today’s competitive digital landscape, developing effective SEO and digital strategies requires a deep understanding of your audience, their behavior, and their journey across various touchpoints. However, with data often siloed across multiple platforms and channels, gaining a comprehensive view of your audience can be a challenge. That’s where Compass comes in.
Compass is our HIPAA-compliant marketing data warehouse designed to help you unlock valuable insights from your first-party data to inform your SEO and digital strategies.
With Compass, our team of strategists can:
Integrate and harmonize data from your website analytics, CRM, and other marketing platforms, creating a unified view of your audience and their interactions with your brand across the digital ecosystem
Uncover key insights into customer behavior, search preferences, and content engagement, enabling us to develop targeted SEO strategies that align with your audience’s needs and drive organic visibility
Identify opportunities for content optimization and keyword targeting, leveraging data from Compass to create compelling, search-friendly content that resonates with your audience and drives qualified traffic
Gain a deeper understanding of the customer journey and the role of organic search in driving conversions, allowing us to develop integrated digital strategies that maximize the impact of SEO across your marketing mix
By leveraging Compass as a foundation for your SEO and digital strategies, we can ensure that your initiatives are data-driven, customer-centric, and optimized for success in the ever-evolving digital landscape.