CAPABILITIES
Digital Strategy: Maximizing the value of earned traffic through content strategy, SEO, & UX.
As a leading digital strategy agency, our team of healthcare digital strategy experts leverages years of industry experience and proprietary technology to help you navigate the unique challenges of your industry. Our agency uses our deep understanding of SEO, content strategy and UX, along with our HIPAA-compliant search intelligence platform, Lighthouse, to uncover valuable insights at an unparalleled scale, enabling us to drive valuable results and keep your brand ahead of the competition through data-driven strategies and tactical innovation.
Agency EXPERTISE
Content Strategy
Our content strategy services are designed with a search-first approach to enhance your website’s visibility, exposing key information gaps with top competitors and analyzing your vertical’s unique search landscape. Our agency also leverages our proprietary tools like Lighthouse to analyze SERPs at scale to uncover keyword value that most other agencies would miss.
Technical SEO
Our technical SEO services ensure your site is accessible and interpreted accurately by search engines. Our technical SEO team has audited and optimized hundreds of websites and knows how to look beyond “best practices” and identify the issues that really matter to driving site performance.
CRO & Testing
Our conversion rate optimization (CRO) services and programs are focused on dramatically increasing conversion rate by identifying and countering customer objections, iteratively improving conversion flows, and systematically identifying and eliminating barriers to user task accomplishment.
Local SEO
Our local SEO services ensure your brick-and-mortar locations are fully optimized and accurately presented in search and maps is essential for maintaining and growing your organic audience—and should now be a core pillar of your digital strategy. Through auditing, competitive analysis, and platform expertise, we’ll provide you with a clear strategic direction to maximize your return on local listing management.
Site Migrations & Brand Consolidations
Whether you’re re-platforming or consolidating dozens of sites, our team will work with you from initial discovery to planning and execution. Our agency’s search strategists will shepherd you through the minefield to ensure you maintain all the authority and goodwill you’ve worked so hard to build.
AI Brand Monitoring
In a world increasingly dominated by AI interactions, ensuring that your brand is accurately represented across AI platforms is crucial. Our AI Brand Monitoring service leverages advanced audience research, search data, and AI engagement to understand how your brand is portrayed in ChatGPT, Google Gemini, and other generative AI models and help craft strategies to improve your brand’s appearance in the world’s most popular LLMs.
UX and User Journeys
Our agency has decades of experience building transformative user experiences for specific target audiences that drive engagement, increased satisfaction, and more conversions. Guided by our in-depth data analysis and competitor and market research, we approach UX and User Journey work with the goal of maximizing the long-term viability of your brand.
featured work
Lighthouse
Illuminating High-Impact Content Opportunities
Navigating the vast and dynamic world of organic search can feel overwhelming, with valuable opportunities often hidden in plain sight. Traditional keyword research tools may overlook these, but that’s where Lighthouse steps in. Our proprietary search intelligence platform empowers us to analyze search results at an unmatched scale, delivering data-driven insights to fuel your growth.
With Lighthouse, our agency can:
- Discover hidden keyword opportunities that other tools might miss, giving you an edge in organic search visibility.
- Integrate paid and organic search insights, revealing cross-channel strategies that maximize your overall search performance.
- Decode the competitive landscape, understanding SERP features and industry trends to craft strategies tailored to your goals.
- Prioritize impactful opportunities by forecasting potential traffic and revenue, ensuring your content strategy delivers tangible results.
Using Lighthouse, we identify pathways to connect with high-intent users and drive strategic growth through organic search. With our guidance, you’ll stay ahead in the ever-shifting search landscape, fueling long-term success.
Compass
Turning Audience Insights into Winning SEO and Content Strategies
Building effective SEO and content strategies means understanding your audience deeply—from their behaviors to their journey across multiple touchpoints. Data silos can make this challenging, which is why we leverage Compass. Our HIPAA-compliant data warehouse unifies your data, providing a comprehensive view to inform and elevate your strategy.
With Compass, our agency can:
- Unify data across your CRM, website analytics, and other platforms, creating a 360-degree view of your audience’s interactions.
- Reveal insights into customer behavior, search preferences, and content engagement, allowing us to align SEO with audience needs and drive organic growth.
- Identify content optimization opportunities with data that guides targeted keyword strategies and creates content that resonates with your audience.
- Map the customer journey, understanding how organic search drives conversions and crafting integrated strategies that maximize SEO’s role in your marketing mix.
By anchoring your SEO and content strategies in Compass, we ensure they are data-driven, customer-focused, and primed to thrive in the competitive digital landscape.
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