CAPABILITIES
Digital Strategy Services: Helping Healthcare Brands Thrive in a Digital World.
As a leader in digital strategy services, our team of SEO, Content, and User Experience experts leverages decades of experience and proprietary technology to help you navigate the unique challenges of the healthcare industry.
Our agency uses our deep understanding of healthcare user journeys, along with our HIPAA-compliant technology stack, to drive incredible results for healthcare and medical device brands through data-driven strategies and tactical innovation.
Agency EXPERTISE
Content Strategy
Our content strategy services are built on a search-first approach, tailored to enhance visibility and reach for healthcare organizations and medical device companies. By identifying and filling content gaps within your vertical, we ensure that patients, providers, and decision-makers find the information they need. Using proprietary tools like Lighthouse, we analyze healthcare-specific SERPs at scale, uncovering high-value keywords and topics that resonate with your target audience—insights often overlooked by other agencies.
This strategic focus drives not only traffic but meaningful engagement, helping your organization become a trusted information source in the healthcare space.
Technical SEO
Our technical SEO services are designed to make your healthcare site accessible, secure, and fully optimized for search engines, ensuring vital information reaches those who need it most. With deep experience in healthcare SEO, our team goes beyond standard best practices to address the unique technical challenges healthcare websites face, from strict HIPAA compliance requirements to optimizing patient accessibility.
Having audited and optimized hundreds of sites, we know how to identify and prioritize the technical issues that directly impact your site’s performance and visibility, so patients and healthcare professionals can easily find and trust your content.
CRO & Testing
Our conversion rate optimization (CRO) services are designed to increase engagement and conversions on healthcare and medical device websites by addressing the unique needs and concerns of patients and healthcare decision-makers. We identify and counter common patient objections, improve appointment booking flows, and optimize access to crucial information, such as service options and treatment plans.
Through data-driven testing, we systematically identify and remove barriers to task completion, ensuring that users can easily navigate your site, find trusted information, and take meaningful actions, such as scheduling appointments or reaching out for more information.
Local SEO
Our local SEO services make sure your healthcare facilities are fully optimized and accurately presented across search engines and map listings, helping patients and caregivers easily locate and trust your services. In an industry where convenience and accessibility are paramount, we position your locations as go-to resources in your community.
Through comprehensive audits, competitive analysis, and specialized platform management, we deliver a clear, strategic approach to enhance your local visibility and attract new patients, empowering your organization to serve those who need care the most.
Site Migrations & Brand Consolidations
Whether you’re transitioning to a new platform or consolidating multiple sites, our team guides healthcare and medical device organizations through every step, from discovery and planning to seamless execution. We understand the stakes involved in preserving the trust, authority, and search equity you’ve built with patients, providers, and industry stakeholders.
Our search strategists help you navigate the complex process, ensuring a smooth migration while retaining your hard-earned visibility and credibility. With our support, your digital presence will continue to serve as a trusted resource for those seeking vital health information.
AI Brand Monitoring
In a landscape where AI-driven interactions are shaping public perceptions, accurately representing your healthcare or medical device brand across AI platforms is essential. Our AI Brand Monitoring service uses advanced audience insights, search data, and AI engagement analysis to ensure your brand’s portrayal aligns with your mission and values.
By monitoring platforms like ChatGPT, Google Gemini, and other leading generative AI models, we help you maintain a consistent, trustworthy presence across AI-driven channels. Our team crafts tailored strategies to enhance your brand’s visibility and reliability, ensuring that patients, providers, and partners encounter accurate information when engaging with AI.
UX and User Journeys
With decades of experience crafting meaningful user experiences, our agency is dedicated to creating pathways that resonate with healthcare patients, providers, and decision-makers. Through in-depth data analysis, competitor insights, and market research, we design UX and user journeys that foster trust, drive engagement, and increase patient and customer satisfaction.
Our approach prioritizes accessibility and clarity, ensuring your digital touchpoints support patients and healthcare professionals at each step of their journey. By aligning user experiences with healthcare’s unique needs, we enhance your brand’s long-term impact, building relationships that inspire trust and lead to meaningful conversions.
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Lighthouse
Illuminating High-Impact Content Opportunities in Healthcare
Navigating the evolving world of healthcare search can be complex, with critical opportunities often hidden within specialized search patterns and medical terminology. Standard keyword tools may overlook these nuances, but that’s where our proprietary platform, Lighthouse, comes in.
Designed for the healthcare and medical device sectors, Lighthouse enables us to analyze search results at an unmatched scale, uncovering data-driven insights that power your growth.
With Lighthouse, our agency can:
- Identify unique keyword opportunities that conventional tools might miss, allowing your brand to stand out in organic search visibility.
- Integrate paid and organic search insights to reveal cross-channel strategies, helping you reach patients and providers effectively across both channels.
- Decode the competitive healthcare landscape, gaining insights into SERP features, industry trends, and regulatory considerations, crafting strategies that align with your specific objectives.
- Prioritize impactful opportunities by forecasting potential traffic and patient engagement, ensuring your content strategy delivers real value and results.
Through Lighthouse, we map out strategic pathways to reach high-intent healthcare audiences and drive growth in organic search. With our guidance, your brand will stay ahead in the shifting search landscape, supporting long-term success and patient connection.
Compass
Turning Data into Insights and Winning Strategies for Healthcare Brands
Building effective SEO and content strategies in healthcare requires a deep understanding of patient and provider behaviors across multiple touchpoints. Data fragmentation can obscure these insights, so we created Compass—our HIPAA-compliant data warehouse—to unify and analyze your data, providing a comprehensive view that enhances your strategy.
With Compass, our agency can:
- Consolidate data from your CRM, website analytics, and other platforms to create a 360-degree view of patient and provider interactions.
- Uncover actionable insights into healthcare search behaviors, patient needs, and content engagement, allowing us to align SEO with what matters most to your audience and drive meaningful growth.
- Identify content opportunities by leveraging data that informs keyword strategies and content creation, ensuring it resonates with patients and supports their care journey.
- Map the healthcare journey, analyzing how organic search influences actions like appointment scheduling or service inquiries, and crafting strategies that integrate SEO as a key part of your healthcare marketing mix.
With Compass anchoring your SEO and content strategies, we ensure they are data-driven, patient-centered, and built to succeed in the competitive healthcare digital landscape.
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