CAPABILITIES
Digital Strategy: Maximizing the value of earned traffic through content strategy, SEO, & UX.
As a leading digital strategy agency, our team of healthcare digital strategy experts leverages years of industry experience and proprietary technology to help you navigate the unique challenges of your industry. Our agency uses our deep understanding of SEO, content strategy and UX, along with our HIPAA-compliant search intelligence platform, Lighthouse, to uncover valuable insights at an unparalleled scale, enabling us to drive valuable results and keep your brand ahead of the competition through data-driven strategies and tactical innovation.
Agency EXPERTISE
Content Strategy
Our content strategy services are designed with a search-first approach to enhance your website’s visibility, exposing key information gaps with top competitors and analyzing your vertical’s unique search landscape. Our agency also leverages our proprietary tools like Lighthouse to analyze SERPs at scale to uncover keyword value that most other agencies would miss.
Technical SEO
Our technical SEO services ensure your site is accessible and interpreted accurately by search engines. Our technical SEO team has audited and optimized hundreds of websites and knows how to look beyond “best practices” and identify the issues that really matter to driving site performance.
CRO & Testing
Our conversion rate optimization (CRO) services and programs are focused on dramatically increasing conversion rate by identifying and countering customer objections, iteratively improving conversion flows, and systematically identifying and eliminating barriers to user task accomplishment.
Local SEO
Our local SEO services ensure your brick-and-mortar locations are fully optimized and accurately presented in search and maps is essential for maintaining and growing your organic audience—and should now be a core pillar of your digital strategy. Through auditing, competitive analysis, and platform expertise, we’ll provide you with a clear strategic direction to maximize your return on local listing management.
Site Migrations & Brand Consolidations
Whether you’re re-platforming or consolidating dozens of sites, our team will work with you from initial discovery to planning and execution. Our agency’s search strategists will shepherd you through the minefield to ensure you maintain all the authority and goodwill you’ve worked so hard to build.
AI Brand Monitoring
In a world increasingly dominated by AI interactions, ensuring that your brand is accurately represented across AI platforms is crucial. Our AI Brand Monitoring service leverages advanced audience research, search data, and AI engagement to understand how your brand is portrayed in ChatGPT, Google Gemini, and other generative AI models and help craft strategies to improve your brand’s appearance in the world’s most popular LLMs.
UX and User Journeys
Our agency has decades of experience building transformative user experiences for specific target audiences that drive engagement, increased satisfaction, and more conversions. Guided by our in-depth data analysis and competitor and market research, we approach UX and User Journey work with the goal of maximizing the long-term viability of your brand.
featured work
Lighthouse
Illuminating Content Opportunities at Scale
In the vast and ever-changing landscape of organic search, identifying the right topics to target can be a daunting task. Traditional keyword research methods often fall short, missing valuable opportunities that could significantly boost your search visibility and drive high-intent traffic to your site. That’s where Lighthouse comes in.
Lighthouse is our agency’s proprietary search intelligence platform that enables our content marketing experts to analyze search results at an unparalleled scale, providing you with unique, data-driven insights to fuel your organic search growth.
With Lighthouse, our agency can:
- Uncover hidden keyword opportunities that other tools and agencies might miss, giving you a competitive edge in your search strategy
- Analyze paid and organic search data together, identifying cross-channel opportunities to maximize your overall search visibility and performance
- Gain a deeper understanding of the search landscape, SERP features, and competitor strategies in your industry, enabling us to develop more effective, tailored search strategies for your business
- Prioritize high-impact recommendations by projecting the potential traffic and revenue impact of each keyword opportunity, ensuring that your search strategy is focused on driving real business results
By leveraging Lighthouse’s powerful capabilities, we help you navigate the complex world of organic search and develop a winning digital strategy that drives high-intent users to your site, ultimately fueling your business growth and success.
Compass
Unlocking Insights for Winning SEO and Content Strategies
In today’s competitive digital landscape, developing effective SEO and content strategies requires a deep understanding of your audience, their behavior, and their journey across various touchpoints. However, with data often siloed across multiple platforms and channels, gaining a comprehensive view of your audience can be a challenge. That’s where Compass comes in.
Compass is our HIPAA-compliant marketing data warehouse designed to help you unlock valuable insights from your first-party data to inform your SEO and content strategies.
With Compass, our team of content strategists can:
- Integrate and harmonize data from your website analytics, CRM, and other marketing platforms, creating a unified view of your audience and their interactions with your brand across the digital ecosystem
- Uncover key insights into customer behavior, search preferences, and content engagement, enabling us to develop targeted SEO strategies that align with your audience’s needs and drive organic visibility
- Identify opportunities for content optimization and keyword targeting, leveraging data from Compass to create compelling, search-friendly content that resonates with your audience and drives qualified traffic
- Gain a deeper understanding of the customer journey and the role of organic search in driving conversions, allowing us to develop integrated digital strategies that maximize the impact of SEO across your marketing mix
By leveraging Compass as a foundation for your SEO and digital strategies, our agency can ensure that your initiatives are data-driven, customer-centric, and optimized for success in the ever-evolving digital landscape.
Learn more about how we use Compass for:
We’d love to hear from you.
Tell us how we can help you and your company achieve your marketing goals.
This site is protected by reCAPTCHAand the Google Privacy Policy and Terms of Service apply.