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CAPABILITIES

Modern Performance Marketing, Built for Privacy-Focused Healthcare Brands.

In today’s rapidly evolving marketing landscape, healthcare brands are being challenged to increase digital marketing performance at the same time that privacy regulations have reduced visibility into critical marketing data generated by 3rd-parties.

Meanwhile, undifferentiated digital marketing is being rapidly commoditized by marketing platforms that utilize sophisticated automation techniques.

Innovative healthcare brands are adapting to thrive amid these challenges.

They’re learning to capture and utilize their own first-party data to make compliant marketing decisions. And they’re leveraging collaborative teams of technology-enabled experts with performance creative capabilities to squeeze every ounce of performance from each marketing channel and campaign.

ONE WHEELHOUSE APPROACH

How Wheelhouse DMG Helps Healthcare Organizations Drive Marketing Performance

Our One Wheelhouse methodology brings together deep channel expertise, purpose-built technology, and innovative creative capabilities into one integrated high-performing marketing approach calibrated to each client’s unique needs.

At the core of this approach is our dedicated Strategic Account Management team. These experienced professionals connect and align our comprehensive capabilities to the specific objectives of each healthcare client.

By leveraging a single, integrated account management strategy seamlessly across all disciplines, we ensure every solution delivers maximum strategic value and impact. Our unified approach enables us to combine knowledge, technology and creativity into a marketing wheelhouse that drives superior results and ROI — fully supporting our clients’ business goals now and in the future.

Deep Channel Expertise

Our team is comprised of subject matter experts with decades of combined experience driving results for healthcare partners across key digital marketing channels.

Purpose-Built Technology

We develop purpose-built technologies to augment our SME’s efforts, unlocking impactful data-driven insights while maintaining compliance.

Creative Capabilities

Our in-house creative team helps our clients stand out from the competition, delivering data-informed performance creative and optimization across advertising campaigns and owned web experiences.

our capabilities

Driving business performance through innovation.

our technology

Wheelhouse Technology is built for Healthcare and allows our team to see things that others can’t.

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SEMrush

SEMrush is a powerful all-in-one marketing tool that offers robust keyword research capabilities along with competitive analysis, traffic data, and trend tracking. SEMrush’s unique feature is its Keyword Magic Tool, which provides an extensive list of related keywords grouped by topic, making it easier to build comprehensive keyword strategies. Additionally, its competitive analysis features help you identify keyword gaps in your competitors’ strategies, making it a top choice for healthcare marketers who want to stay ahead of the competition.

SEOmonitor

SEOmonitor is a more advanced SEO tool designed to help digital marketing teams manage and optimize their SEO efforts. It offers robust keyword research tools and helps track keyword rankings, forecast traffic into the future, and assess the potential impact of specific keywords on key business metrics like conversions and revenue. This can be particularly valuable for healthcare organizations that need to justify their SEO strategies with clear, data-driven ROI insights. It also has the unique ability to track AI Overviews, Google’s AI-generated summaries that are often found at the top of search results, and their potential impact on your organic performance.

Moz Keyword Explorer

Moz Keyword Explorer is a free, user-friendly tool that not only provides keyword suggestions but also gives insights into keyword difficulty, potential click-through rates (CTR), and priority scores. Moz is unique because of its proprietary “Priority Score” which balances volume, difficulty, and expected CTR to help you focus on keywords that are most likely to drive meaningful traffic to your healthcare website. It’s a great tool for healthcare marketers looking to prioritize their efforts effectively.

Ahrefs Keyword Explorer

Ahrefs Keywords Explorer is a comprehensive SEO tool that offers extensive keyword data, including search volume, keyword difficulty, and traffic potential. What sets Ahrefs apart is its ability to provide detailed competitive analysis, showing which keywords your competitors are ranking for and offering suggestions based on their performance. This makes it ideal for uncovering keyword opportunities that can help you outrank competitors in the healthcare industry.

Google Keyword Planner

A free tool by Google that helps you find keywords relevant to your business and see estimates on the search volume for those keywords. It’s unique in that it draws directly from Google’s own search data, making it particularly valuable for understanding how potential patients search on the world’s largest search engine. For healthcare organizations, Google’s location filter is especially helpful, as it lets you drill down into specific countries, states, and cities to get hyper-local search volume estimates.

Google Trends

Google Trends allows you to explore the popularity of search terms over time, offering insights into seasonality and emerging trends. What makes Google Trends unique is its ability to show the relative popularity of a keyword across different regions and over time, which is particularly valuable for healthcare organizations looking to understand and capitalize on seasonal health concerns or geographic-specific search behavior. It’s also an excellent tool for identifying trending topics that can inform timely content creation.

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