CAPABILITIES
Digital Advertising: Delivering exceptional performance through Paid Search and Social.
When clients engage our digital advertising agency, they’re not just hiring a service; they’re partnering with experts dedicated to delivering top-tier performance – and we’re relentless in the pursuit of that outcome on behalf of our clients. Exceptional performance has fostered long-term relationships with virtually every advertising client with whom we’ve engaged as an agency.
We believe in a symbiosis between people and technology and we employ the best of both. Digital marketers at Wheelhouse DMG are chosen because of their commitment to excellence, technological savvy and track record of performance. We start with exceptional digital marketing acumen, then empower and amplify with best-of-breed tools and technology.
Agency EXPERTISE
Advertising Strategy
Digital advertising shouldn’t happen in a silo. We invest time into understanding your business and use this knowledge to set actionable goals for your advertising campaigns. The end product is a clear roadmap defining the path to realizing consistently stellar performance.
Paid Search Management
Our agency creates campaigns that generate tens of millions in revenue at ROI levels that delight our clients. We achieve these results by combining hand-tailored paid search strategies with advanced advertising tools and technologies and an ongoing focus on conversion rate optimization.
Paid Social Management
We expertly leverage the expansive breadth of paid social to reach highly targeted custom audiences, maximizing the interplay between paid social (which can be used as a low-cost means of reaching new audiences) and paid search, which then can be leveraged to retarget and convert newly identified prospects. Because of their proficiency, our agency’s analysts are often able to achieve ROAS for paid social that equals and even exceeds that of paid search.
Display/Programmatic
We believe in the power of unified advertising strategies driven by first-party data insights. Our agency’s meticulous approach ensures we engage your audience effectively. In partnership with selected implementation partners, we craft tailored solutions for your unique goals. Our process involves understanding your business needs, enabling us to recommend optimal media buying options—be it Display, DOOH, OTT, or others—that integrate into your marketing mix.
featured work
Compass
Harnessing First-Party Data to Supercharge Digital Advertising
As privacy regulations tighten and third-party data fades, first-party data has become crucial for effective digital advertising. With Compass, our HIPAA-compliant data warehouse, we empower our strategists to unlock the full potential of your first-party data. This enables better targeting, enhanced personalization, and stronger ad performance.
With Compass, our agency can:
- Unify and enrich data from your CRM, digital advertising, and offline channels to create a 360-degree view of your customers.
- Reveal insights into cross-channel dynamics to optimize budget allocation, boosting your return on ad spend (ROAS).
- Continuously refine strategies with data-driven insights, ensuring sustained performance improvements.
By activating your first-party data through Compass, we help you confidently navigate the digital advertising landscape, achieving outstanding results while staying ahead of privacy challenges.
Sonar
Maintaining Site Integrity and Optimizing Conversion Paths
In digital advertising, flawless site functionality and optimized conversion paths are key to maximizing results. Any technical issues can drain ad spend, reduce conversions, and impact user experience. Enter Sonar: our 24/7 automated monitoring and anomaly detection system that protects your site and conversion paths around the clock.
With Sonar, our agency can:
- Safeguard your analytics ecosystem to prevent costly data gaps and ensure every element remains active and functional.
- Continuously monitor site functionality, providing a seamless user experience by addressing any potential issues that could impact conversion rates.
- Optimize conversion paths, like appointment booking and lead generation forms, ensuring they function without a hitch.
- Stay compliant with privacy regulations such as HIPAA, CCPA, and GDPR by monitoring for unauthorized data collection.
Using Sonar to monitor and optimize your site and conversion paths, we help you maximize the impact of your digital ads, reduce wasted spend, and deliver a smooth, engaging user experience—driving more conversions and greater revenue.
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Tell us how we can help you and your company achieve your marketing goals.
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