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Compass

Harnessing First-Party Data to Transform Healthcare Advertising

As privacy regulations tighten and third-party data diminishes, leveraging first-party data is critical for effective healthcare and medical device advertising. With Compass, our HIPAA-compliant data warehouse, we unlock the full potential of your first-party data to enhance targeting, improve personalization, and drive stronger ad performance—all while maintaining the highest standards of privacy and compliance.

With Compass, our agency can:

  • Unify and enrich data from your CRM, advertising campaigns, and offline patient interactions, creating a comprehensive view of your audience.
  • Reveal cross-channel insights to optimize budget allocation, improving your return on ad spend (ROAS) across healthcare touchpoints.
  • Continuously refine strategies with data-driven insights, ensuring sustained performance and better engagement with patients and providers.

By activating your first-party data through Compass, we help you navigate the complexities of digital advertising in healthcare, delivering exceptional results while staying ahead of privacy challenges and regulatory requirements.

Sonar

Ensuring Site Integrity and Maximizing Conversions for Healthcare

In healthcare digital advertising, flawless site functionality and seamless conversion paths are critical to reaching patients and achieving measurable outcomes. Technical issues can disrupt user trust, waste ad spend, and hinder your ability to connect with those in need.

Enter Sonar: our 24/7 automated monitoring and anomaly detection solution, designed to protect your website’s performance and ensure compliance with healthcare regulations.

With Sonar, our agency can:

  • Safeguard your analytics ecosystem, preventing costly data gaps and ensuring accurate tracking of patient interactions and outcomes.
  • Continuously monitor site functionality, quickly addressing any issues that could impact appointment bookings, lead forms, or patient engagement.
  • Optimize conversion paths, such as scheduling tools and inquiry forms, to ensure they remain efficient and user-friendly.
  • Maintain compliance with privacy standards like HIPAA, CCPA, and GDPR by monitoring for unauthorized data collection and ensuring secure data handling.

By using Sonar to monitor and optimize your site, we help you maximize the impact of your digital ads, reduce wasted ad spend, and deliver a smooth, trustworthy user experience that drives more patient conversions and higher revenue for your healthcare organization.

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