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Compass

Harnessing First-Party Data to Supercharge Digital Advertising

As privacy regulations tighten and third-party data fades, first-party data has become crucial for effective digital advertising. With Compass, our HIPAA-compliant data warehouse, we empower our strategists to unlock the full potential of your first-party data. This enables better targeting, enhanced personalization, and stronger ad performance.

With Compass, our agency can:

  • Unify and enrich data from your CRM, digital advertising, and offline channels to create a 360-degree view of your customers.
  • Reveal insights into cross-channel dynamics to optimize budget allocation, boosting your return on ad spend (ROAS).
  • Continuously refine strategies with data-driven insights, ensuring sustained performance improvements.

By activating your first-party data through Compass, we help you confidently navigate the digital advertising landscape, achieving outstanding results while staying ahead of privacy challenges.

Sonar

Maintaining Site Integrity and Optimizing Conversion Paths

In digital advertising, flawless site functionality and optimized conversion paths are key to maximizing results. Any technical issues can drain ad spend, reduce conversions, and impact user experience. Enter Sonar: our 24/7 automated monitoring and anomaly detection system that protects your site and conversion paths around the clock.

With Sonar, our agency can:

  • Safeguard your analytics ecosystem to prevent costly data gaps and ensure every element remains active and functional.
  • Continuously monitor site functionality, providing a seamless user experience by addressing any potential issues that could impact conversion rates.
  • Optimize conversion paths, like appointment booking and lead generation forms, ensuring they function without a hitch.
  • Stay compliant with privacy regulations such as HIPAA, CCPA, and GDPR by monitoring for unauthorized data collection.

Using Sonar to monitor and optimize your site and conversion paths, we help you maximize the impact of your digital ads, reduce wasted spend, and deliver a smooth, engaging user experience—driving more conversions and greater revenue.

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