CAPABILITIES
Digital Advertising for Healthcare: Driving Performance with Paid Search, Social, and Programmatic
When healthcare and medical device brands work with our digital advertising agency, they’re not just hiring a service—they’re collaborating with experts dedicated to driving measurable outcomes in patient engagement, provider awareness, and market impact. Our relentless focus on performance has cultivated lasting partnerships with nearly every advertising client we’ve served.
We believe in the synergy between people and technology, combining the expertise of our digital marketers with advanced tools and platforms to achieve exceptional results. Our team is chosen for their commitment to excellence, their understanding of healthcare’s unique challenges, and their proven track record of success. By uniting exceptional digital marketing acumen with innovative technologies, we empower healthcare brands to thrive in an increasingly complex digital landscape.
Agency EXPERTISE
Advertising Strategy
Digital advertising in healthcare and MedTech is most effective when it’s part of a larger, integrated strategy. That’s why we take the time to understand your organization—its mission, challenges, and goals. Whether you’re aiming to reach patients, providers, or decision-makers, we translate this knowledge into actionable, compliant advertising strategies.
The result is a clear, data-driven roadmap that connects your campaigns to measurable outcomes, ensuring consistent performance and meaningful impact for your brand in the healthcare space.
Paid Search Management
Our agency designs paid search campaigns that deliver measurable outcomes, from increasing patient appointments to driving adoption of innovative medical devices. We’ve helped generate tens of millions in revenue for our clients, achieving ROI levels that exceed expectations.
By combining custom-built paid search strategies with cutting-edge advertising tools and technologies—and continuously optimizing for conversions—we ensure your campaigns reach the right audience, meet compliance standards, and deliver exceptional performance in the competitive healthcare and medical device landscape.
Paid Social Management
In the healthcare and medical device sectors, paid social offers a powerful way to reach highly targeted audiences—from patients researching treatment options to providers exploring new medical technologies. We leverage the expansive capabilities of paid social platforms to engage these custom audiences efficiently, often using paid social as a cost-effective channel to attract new prospects.
Our strategies maximize the synergy between paid social and paid search, seamlessly retargeting and converting newly identified audiences into patients or customers. With our team’s deep expertise, we frequently achieve ROAS for paid social that rivals—and sometimes surpasses—that of paid search, driving measurable results for your healthcare brand.
Display & Programmatic
In healthcare and MedTech, effective advertising requires data-driven strategies that resonate with diverse audiences, from patients and caregivers to providers and decision-makers. We leverage first-party data insights to create unified advertising strategies tailored to your unique goals and compliance needs.
Through strategic partnerships with leading implementation partners, we deliver customized solutions that align with your organization’s objectives. Whether it’s Display, DOOH, OTT, or other media, our meticulous approach ensures your campaigns engage the right audience at the right time, seamlessly integrating into your broader marketing mix and driving measurable impact.
featured work
Compass
Harnessing First-Party Data to Transform Healthcare Advertising
As privacy regulations tighten and third-party data diminishes, leveraging first-party data is critical for effective healthcare and medical device advertising. With Compass, our HIPAA-compliant data warehouse, we unlock the full potential of your first-party data to enhance targeting, improve personalization, and drive stronger ad performance—all while maintaining the highest standards of privacy and compliance.
With Compass, our agency can:
- Unify and enrich data from your CRM, advertising campaigns, and offline patient interactions, creating a comprehensive view of your audience.
- Reveal cross-channel insights to optimize budget allocation, improving your return on ad spend (ROAS) across healthcare touchpoints.
- Continuously refine strategies with data-driven insights, ensuring sustained performance and better engagement with patients and providers.
By activating your first-party data through Compass, we help you navigate the complexities of digital advertising in healthcare, delivering exceptional results while staying ahead of privacy challenges and regulatory requirements.
Sonar
Ensuring Site Integrity and Maximizing Conversions for Healthcare
In healthcare digital advertising, flawless site functionality and seamless conversion paths are critical to reaching patients and achieving measurable outcomes. Technical issues can disrupt user trust, waste ad spend, and hinder your ability to connect with those in need.
Enter Sonar: our 24/7 automated monitoring and anomaly detection solution, designed to protect your website’s performance and ensure compliance with healthcare regulations.
With Sonar, our agency can:
- Safeguard your analytics ecosystem, preventing costly data gaps and ensuring accurate tracking of patient interactions and outcomes.
- Continuously monitor site functionality, quickly addressing any issues that could impact appointment bookings, lead forms, or patient engagement.
- Optimize conversion paths, such as scheduling tools and inquiry forms, to ensure they remain efficient and user-friendly.
- Maintain compliance with privacy standards like HIPAA, CCPA, and GDPR by monitoring for unauthorized data collection and ensuring secure data handling.
By using Sonar to monitor and optimize your site, we help you maximize the impact of your digital ads, reduce wasted ad spend, and deliver a smooth, trustworthy user experience that drives more patient conversions and higher revenue for your healthcare organization.
We’d love to hear from you.
Tell us how we can help you achieve your advertising goals.
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