CAPABILITIES
Data Science:
Business intelligence with a privacy-first approach.
Every advertising channel, marketplace, analytics system and marketing automation platform provides data – and each one in a different format, using different attribution models and underlying metrics, leaving marketers in a sea of conflicting and confusing information. Our data science team makes sense of it all, creating systems and infrastructure to deliver clarity and insights on an ongoing basis.
EXPERTISE
First-Party Data Strategy
We increase our value and the strength of our bond with our clients and one another by being attuned to opportunities to be helpful, regardless of whether our current scope of work includes the help required.
Business Intelligence
Data-driven digital marketing strategies that boost ROI through sophisticated data analysis, custom reporting, and accessible data visualizations.
Data Architecture & Engineering
Tailored data warehouse solutions for marketing analysis, encompassing everything from data sourcing to visualizations, and comprehensive support for Customer Data Platforms and data quality audits to ensure reliable insights for informed marketing decisions.
Data Management
Maximize your data’s potential through comprehensive services including tagging support, data integration, ETL/ELT, migration, cloud infrastructure, and advanced data scoring and algorithms.
Technical Solution Design & Architecture
You mean there was no app for that? Let’s design your technical solution together. We know Serverless architecture, AWS, Azure and custom integrations and will help you with your proof of concept or sticky stack problem.
Analytics
Solve your toughest data-acquisition challenges across web, applications and even offline sources. Wheelhouse can help you architect and maintain your entire analytics stack.
GA4
Be confident in your GA4 data with our full-service implementation and reporting strategy. Wheelhouse’s end-to-end GA4 solution includes implementation, data warehousing, and customized dashboarding to ensure seamless data collection and reporting.
featured work
Compass
In today’s complex digital marketing landscape, data comes from a multitude of sources – advertising channels, marketplaces, analytics systems, and marketing automation platforms – each with its own format, attribution model, and metrics. This often leaves marketers overwhelmed and struggling to make sense of conflicting and confusing information. That’s where Compass comes in.
Compass is our HIPAA-compliant marketing data warehouse designed to integrate and harmonize your disparate marketing data sources, providing you with a single source of truth for your marketing performance.
With Compass, our data science team can:
- Integrate data from all your marketing channels and platforms, including first-party data, CRM, digital advertising, and offline marketing data, creating a comprehensive view of your marketing efforts
- Standardize data formats, attribution models, and metrics across all your data sources, ensuring consistency and accuracy in your marketing performance reporting
- Apply advanced data modeling and analysis techniques to uncover deep insights into customer behavior, marketing channel performance, and optimization opportunities
- Develop custom dashboards and reports that provide clear, actionable insights into your marketing performance, enabling data-driven decision making at all levels of your organization
By leveraging Compass to unify and analyze your marketing data, we help you cut through the noise and focus on the insights that matter most for your business, driving better marketing outcomes and ROI.
Learn more about how we use Compass for:
Sonar
In the world of data-driven marketing, the accuracy and reliability of your data are paramount. Incorrect or missing data can lead to flawed insights, poor decision making, and ultimately, suboptimal marketing performance. That’s where Sonar comes in.
Sonar is our 24/7 automated monitoring and anomaly detection system designed to ensure the integrity of your marketing data and analytics.
With Sonar, our data science team can:
- Continuously monitor your analytics ecosystem, ensuring that all tracking tags, pixels, and data collection mechanisms are functioning properly and capturing accurate data
- Identify and alert you to any data discrepancies, anomalies, or sudden changes in key metrics, such as traffic, conversion rates, or revenue, allowing for quick investigation and resolution
- Monitor your data collection processes for compliance with privacy regulations like HIPAA, CCPA, and GDPR, ensuring that you’re collecting and processing data in a secure and compliant manner
- Proactively detect and resolve data quality issues before they impact your marketing analysis and decision making, ensuring that you can always trust the insights generated from your data
By leveraging Sonar to safeguard your marketing data integrity, we help you maintain a strong foundation for your data-driven marketing strategies, ensuring that your insights are accurate, reliable, and actionable.
Learn more about how we use Sonar for: