CAPABILITIES
Data Science: Business intelligence with a privacy-first approach.
Every advertising channel, marketplace, analytics system and marketing automation platform provides data – and each one in a different format, using different attribution models and underlying metrics, leaving marketers in a sea of conflicting and confusing information. Our data science team makes sense of it all, creating systems and infrastructure to deliver clarity and insights on an ongoing basis.
Agency EXPERTISE
First-Party Data Strategy
We increase our value and the strength of our bond with our clients and one another by being attuned to opportunities to be helpful, regardless of whether our current scope of work includes the help required.
Business Intelligence
Data-driven digital marketing strategies that boost ROI through sophisticated data analysis, custom reporting, and accessible data visualizations.
Data Architecture & Engineering
Tailored data warehouse solutions for marketing analysis, encompassing everything from data sourcing to visualizations, and comprehensive support for Customer Data Platforms and data quality audits to ensure reliable insights for informed marketing decisions.
Data Management
Maximize your data’s potential through comprehensive services including tagging support, data integration, ETL/ELT, migration, cloud infrastructure, and advanced data scoring and algorithms.
Technical Solution Design & Architecture
You mean there was no app for that? Let’s design your technical solution together. We know Serverless architecture, AWS, Azure and custom integrations and will help you with your proof of concept or sticky stack problem.
Analytics
Solve your toughest data-acquisition challenges across web, applications and even offline sources. Wheelhouse can help you architect and maintain your entire analytics stack.
GA4
Be confident in your GA4 data with our full-service implementation and reporting strategy. Wheelhouse’s end-to-end GA4 solution includes implementation, data warehousing, and customized dashboarding to ensure seamless data collection and reporting.
featured work
Compass
Unifying Your Marketing Data for Actionable Insights
The digital marketing landscape is complex. Data flows from countless sources—each with its own formats, models, and metrics—making it challenging to find consistency and clarity. That’s where Compass comes in. As our HIPAA-compliant marketing data warehouse, Compass consolidates and harmonizes disparate data sources to deliver a unified view of your marketing performance.
With Compass, our agency can:
- Integrate diverse data streams, including first-party data, CRM, digital advertising, and offline channels, for a comprehensive view of your marketing landscape.
- Standardize data across sources, providing consistency in formats, attribution models, and metrics for accurate, actionable reporting.
- Uncover valuable insights through advanced data modeling and analysis, revealing customer behaviors and optimization opportunities across channels.
- Create custom dashboards and reports that distill complex data into clear, actionable insights, empowering data-driven decision-making across your organization.
Using Compass, we cut through the noise to deliver insights that propel your marketing strategies forward, helping you achieve improved outcomes and maximize ROI.
Sonar
Ensuring the Integrity of Your Marketing Data Ecosystem
When it comes to data-driven marketing, the accuracy of your insights hinges on the reliability of your data. Inaccurate or missing data can lead to flawed conclusions, missed opportunities, and diminished performance. Sonar, our 24/7 automated monitoring and anomaly detection system, is designed to protect the integrity of your marketing data.
With Sonar, our agency can:
- Continuously monitor your analytics ecosystem, ensuring all tracking tags, pixels, and data collection mechanisms are functioning and accurate.
- Identify and alert you to discrepancies and anomalies, from unexpected changes in traffic or conversions to fluctuations in key metrics, enabling swift investigation and resolution.
- Ensure regulatory compliance, monitoring data collection for adherence to privacy laws such as HIPAA, CCPA, and GDPR, so your data remains secure and compliant.
- Proactively address data quality issues, maintaining the accuracy and reliability of your data to ensure your insights are consistently trustworthy.
By safeguarding your data with Sonar, we provide a solid foundation for data-driven marketing, empowering you with accurate, actionable insights that support your strategic goals.
We’d love to hear from you.
Tell us how we can help you and your company achieve your marketing goals.
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