Skip to content

GA4 is here.
Do you have a solution in place?

Using our experience, proprietary data warehousing and visualization tools, Wheelhouse guides digital marketers through the transition from UA to GA4.

Let’s Talk

GA4: The next generation of analytics

Unified Data Model

Enhanced Users
Measurement

Improved Machine
Learning Technology

Focus on User Privacy

Be confident in your GA4 data with our full-service implementation and reporting strategy.

Wheelhouse’s end-to-end GA4 solution includes implementation, data warehousing, and customized dashboarding to ensure seamless data collection and reporting.

Let’s Talk

The sooner you transition to GA4, the better.

On July 1, 2023, Google Analytics (UA) stopped processing data.

If you didn’t transition by the deadline, you may have experienced a lapse in your analytics data.

GA4 introduces a new data model.

GA4 has data retention limits on user and event level data leaving a need to find and implement an alternative data storage solution.

Data retention limits.

Running UA and GA4 in parallel will give you the opportunity to compare data collection across properties and see how metrics and dimensions will differ.

Our approach to GA4.

Wheelhouse will work with you to decipher what Google Analytics 4 implementation structure will fit your company’s needs.

Implementation

  • Full data audit

  • Implementation strategy development custom to your business needs

  • Execution of implementation strategy including the set-up of custom events, dimensions, channel groupings and audience segments

  • Live training and ongoing support

Data Warehousing

  • 2+ years of historical UA data storage in Compass, Wheelhouse’s in-house data warehousing solution

  • Continuous GA4 data storage in Compass

  • Ongoing support and maintenance

Customized Dashboarding

  • Historical UA data and GA4 data in a single reporting dashboard

  • Educational tooltips with clear explanations for why values may differ between GA4 and UA

  • Live dashboard training + take-home educational video

  • Ongoing support and maintenance

Take a tour of our customized GA4 demo dashboard.

Google provides auto-implementation of GA4.

Please don’t use it.

Beginning of March 2023, Google will automatically create GA4 properties for any UA properties that have not made the switch.

Let’s Talk

Our Clients

SEMrush

SEMrush is a powerful all-in-one marketing tool that offers robust keyword research capabilities along with competitive analysis, traffic data, and trend tracking. SEMrush’s unique feature is its Keyword Magic Tool, which provides an extensive list of related keywords grouped by topic, making it easier to build comprehensive keyword strategies. Additionally, its competitive analysis features help you identify keyword gaps in your competitors’ strategies, making it a top choice for healthcare marketers who want to stay ahead of the competition.

SEOmonitor

SEOmonitor is a more advanced SEO tool designed to help digital marketing teams manage and optimize their SEO efforts. It offers robust keyword research tools and helps track keyword rankings, forecast traffic into the future, and assess the potential impact of specific keywords on key business metrics like conversions and revenue. This can be particularly valuable for healthcare organizations that need to justify their SEO strategies with clear, data-driven ROI insights. It also has the unique ability to track AI Overviews, Google’s AI-generated summaries that are often found at the top of search results, and their potential impact on your organic performance.

Moz Keyword Explorer

Moz Keyword Explorer is a free, user-friendly tool that not only provides keyword suggestions but also gives insights into keyword difficulty, potential click-through rates (CTR), and priority scores. Moz is unique because of its proprietary “Priority Score” which balances volume, difficulty, and expected CTR to help you focus on keywords that are most likely to drive meaningful traffic to your healthcare website. It’s a great tool for healthcare marketers looking to prioritize their efforts effectively.

Ahrefs Keyword Explorer

Ahrefs Keywords Explorer is a comprehensive SEO tool that offers extensive keyword data, including search volume, keyword difficulty, and traffic potential. What sets Ahrefs apart is its ability to provide detailed competitive analysis, showing which keywords your competitors are ranking for and offering suggestions based on their performance. This makes it ideal for uncovering keyword opportunities that can help you outrank competitors in the healthcare industry.

Google Keyword Planner

A free tool by Google that helps you find keywords relevant to your business and see estimates on the search volume for those keywords. It’s unique in that it draws directly from Google’s own search data, making it particularly valuable for understanding how potential patients search on the world’s largest search engine. For healthcare organizations, Google’s location filter is especially helpful, as it lets you drill down into specific countries, states, and cities to get hyper-local search volume estimates.

Google Trends

Google Trends allows you to explore the popularity of search terms over time, offering insights into seasonality and emerging trends. What makes Google Trends unique is its ability to show the relative popularity of a keyword across different regions and over time, which is particularly valuable for healthcare organizations looking to understand and capitalize on seasonal health concerns or geographic-specific search behavior. It’s also an excellent tool for identifying trending topics that can inform timely content creation.

Contact Us
Please enable JavaScript in your browser to complete this form.
Name

Contact Us
Please enable JavaScript in your browser to complete this form.
Name

HIPAA Compliance
Please enable JavaScript in your browser to complete this form.
Name
Description of the image