CAPABILITIES
Technical Services: Value and compliance through MarTech.
In digital marketing, technology is not neutral – it either impedes or enables performance. Our technology team knows how to ask the right questions, make the right choices, and build the right solutions to ensure the technical work we do unlocks exceptional marketing performance.
Agency EXPERTISE
HIPAA-compliant Data Solution
HIPAA compliance and modern campaign measurement are not mutually exclusive. Wheelhouse DMG empowers healthcare organizations to take full control of user data collection without sacrificing actionable marketing insights. Learn more about our HCD approach.
Marketing Tech Stack Support
Wheelhouse DMG provides comprehensive technical assistance, optimizing and integrating marketing technologies to streamline operations, enhance customer engagement, and drive growth, ensuring your marketing stack operates seamlessly and effectively.
Website Support
Timely, expert assistance to ensure your website runs smoothly, enhancing performance, security, and user experience to keep your online presence strong and reliable.
UX Engineering
Our UX engineers blend technical skill with cutting-edge UX/UI design practices to enhance site design, optimize landing pages, and implement CRO, effectively reducing friction and eliminating conversion barriers.
featured work
HCD Solutions
HIPAA-Compliant Data Solutions
We’ve designed and deployed HIPAA-compliant data (HCD) solutions across many of the largest healthcare organizations, helping them to regain visibility into their marketing data while maintaining compliance.
Without visibility into how users interact with their digital properties, many healthcare brands are flying blind, unable to report on their marketing performance or make data-informed decisions about where to invest their limited marketing budgets.
Sonar
Ensuring Compliance, Performance, and Analytics Integrity
In the highly regulated healthcare industry, maintaining the integrity, performance, and compliance of your website is crucial. Any technical issues or compliance lapses can lead to data loss, privacy breaches, and significant legal and financial consequences. That’s where Sonar comes in.
Sonar is our 24/7 automated monitoring and anomaly detection system designed to ensure the health and compliance of your website.
With Sonar, our technical team can:
- Monitor your website for compliance with privacy regulations like HIPAA, CCPA, and GDPR, identifying any potential violations and providing guidance on remediation
- Continuously monitor your website’s analytics ecosystem, ensuring that all tracking tags, pixels, and data collection mechanisms are functioning properly and capturing accurate data
- Monitor the performance and functionality of your website, including critical user flows and conversion paths, ensuring a seamless user experience and optimal conversion rates
- Identify and alert you to any data discrepancies, anomalies, or sudden changes in key metrics, such as traffic, conversion rates, or revenue, allowing for quick investigation and resolution
By leveraging Sonar to monitor the health, performance, and compliance of your website, you can mitigate risks, prevent data loss, and ensure the smooth operation of your digital presence, all while maintaining the trust and privacy of your patients.
Learn more about how we use Sonar for:
Compass
Unlocking Marketing Insights while Ensuring Compliance
In the healthcare industry, navigating the complex landscape of marketing technology and data compliance can be a daunting task. On one hand, you need to leverage data to gain valuable insights and optimize your marketing efforts. On the other, you must ensure strict compliance with regulations like HIPAA to protect patient privacy. That’s where Compass comes in.
Compass is our HIPAA-compliant marketing data warehouse designed to help healthcare organizations unlock actionable marketing insights while maintaining the highest standards of data privacy and security.
With Compass, our technical team can:
- Integrate and harmonize data from your various marketing and advertising platforms, including website analytics, CRM, and campaign performance data, providing a comprehensive view of your marketing efforts
- Ensure that all data collection, storage, and processing adheres to HIPAA regulations, with robust security measures, access controls, and data governance policies in place
- Enable advanced analytics and reporting capabilities, empowering your marketing team to uncover valuable insights, optimize campaigns, and measure ROI, all within a secure and compliant environment
- Streamline your marketing technology stack, with Compass serving as a central hub for data integration, analysis, and activation, reducing complexity and improving efficiency
By leveraging Compass as part of your marketing technology stack, you can confidently pursue data-driven marketing strategies while ensuring the privacy and security of your patients’ data, ultimately driving better outcomes for your healthcare organization.
Learn more about how we use Compass for:
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