CAPABILITIES
Technical Services: Value and compliance through MarTech.
In digital marketing, technology is not neutral – it either impedes or enables performance. Our technology team knows how to ask the right questions, make the right choices, and build the right solutions to ensure the technical work we do unlocks exceptional marketing performance.
Agency EXPERTISE
HIPAA-compliant Data Solution
HIPAA compliance and modern campaign measurement are not mutually exclusive. Wheelhouse DMG empowers healthcare organizations to take full control of user data collection without sacrificing actionable marketing insights. Learn more about our HCD approach.
Marketing Tech Stack Support
Wheelhouse DMG provides comprehensive technical assistance, optimizing and integrating marketing technologies to streamline operations, enhance customer engagement, and drive growth, ensuring your marketing stack operates seamlessly and effectively.
Website Support
Timely, expert assistance to ensure your website runs smoothly, enhancing performance, security, and user experience to keep your online presence strong and reliable.
UX Engineering
Our UX engineers blend technical skill with cutting-edge UX/UI design practices to enhance site design, optimize landing pages, and implement CRO, effectively reducing friction and eliminating conversion barriers.
featured work
HCD Solutions
HIPAA-Compliant Data Solutions
We’ve designed and deployed HIPAA-compliant data (HCD) solutions across many of the largest healthcare organizations, helping them to regain visibility into their marketing data while maintaining compliance.
Without visibility into how users interact with their digital properties, many healthcare brands are flying blind, unable to report on their marketing performance or make data-informed decisions about where to invest their limited marketing budgets.
Sonar
Protecting Compliance, Performance, and Data Integrity
In the regulated healthcare industry, maintaining compliance, data integrity, and site performance is essential. Any lapses can lead to privacy breaches, data loss, and significant legal consequences. Sonar, our always-on monitoring and anomaly detection system, ensures your website remains compliant, secure, and optimized.
With Sonar, our agency can:
- Monitor for regulatory compliance with privacy laws like HIPAA, CCPA, and GDPR, quickly identifying and addressing potential violations to safeguard patient privacy.
- Ensure data accuracy by continuously monitoring analytics, verifying that all tracking tags and data collection mechanisms function as intended.
- Optimize site performance and user flows, actively overseeing site functionality to maintain a seamless user experience and maximize conversion rates.
- Detect and resolve anomalies in real time, alerting you to discrepancies in traffic, conversions, or other key metrics for swift investigation and resolution.
Sonar helps you mitigate risks and maintain a robust, compliant digital presence, ensuring you can focus on delivering exceptional care with confidence.
Compass
Data-Driven Insights with Compliance at the Core
Navigating the complex landscape of healthcare marketing requires both insight and rigorous compliance. Compass, our HIPAA-compliant data warehouse, enables you to harness the power of data securely, providing actionable insights while upholding the highest standards of patient privacy.
With Compass, our agency can:
- Integrate and unify data from marketing channels, website analytics, and CRM systems, offering a complete view of your marketing performance in one place.
- Ensure HIPAA compliance at every step, with advanced security, access controls, and data governance measures that keep patient information secure.
- Unlock powerful analytics and reporting, empowering your team to optimize campaigns, measure ROI, and make data-driven decisions within a secure environment.
- Streamline your marketing tech stack, using Compass as a central hub for data integration and analysis, reducing complexity and improving operational efficiency.
By integrating Compass into your marketing technology ecosystem, you gain the insights needed to drive growth while maintaining the privacy and security essential to healthcare. This approach enables you to pursue data-driven strategies with confidence, knowing your patients’ data is protected.
We’d love to hear from you.
Tell us how we can help you and your company achieve your marketing goals.
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