enterprise grade HIPAA-COMPLIANT ANALYTICS
Develop a future-proof, enterprise grade HIPAA-compliant analytics solution.
Challenge
Navigate the complexity of a 200+ site system to deliver a HIPAA-compliant, platform-agnostic analytics solution.
With over 200 websites to manage, one of the largest non-profit healthcare systems in the US faced the daunting challenge of maintaining effective marketing analytics while ensuring strict compliance with HIPAA regulations.
As privacy concerns and regulations evolved, our client sought a solution that could handle the complexities of their extensive digital presence, provide granular control over data collection, and adapt to changing regulation and marketing technology.
Wheelhouse was tasked with developing an innovative, platform-agnostic approach that would empower our client’s marketers to make data-driven decisions without compromising patient privacy.
200+
Domains across the system
1,000M
Tealium tags
1,000M
Discrete events
Approach
Leverage existing MarTech to give the covered entity total control of data collection, processing, and sharing with third parties, ensuring HIPAA compliance.
Wheelhouse transformed our client’s approach to data collection and compliance by implementing a comprehensive, HIPAA-compliant solution built upon their existing MarTech infrastructure. By leveraging Tealium’s features and transitioning to server-side analytics, Wheelhouse introduced a private client ID as the sole means of user data collection, governed by custom data collection libraries.
Integration with a HIPAA-compliant data hub facilitated custom connections for each downstream platform, while data obfuscation systems and injection blocking ensured the protection of sensitive information and prevented unwanted tracking.
Outcomes
Wheelhouse’s HIPAA-compliant analytics solution empowered the client to make data-driven marketing decisions while safeguarding patient privacy across their vast digital ecosystem.
Wheelhouse’s innovative HIPAA-compliant analytics solution, implemented in early 2022, has empowered the client to navigate the evolving regulatory landscape while effectively marketing to and serving their patients across their vast digital ecosystem of over 200 websites.
This platform-agnostic solution puts data collection governance fully in the client’s hands, ensuring HIPAA-compliant web data collection while maintaining essential system integration and visibility. It protects against data aggregation by third parties and accidental PII data collection, while easily scaling to support new advertising channels and platform partners.
Delivered and supported under BAA in compliance with HHS guidance, Wheelhouse’s solution has positioned our client as a leader in the healthcare industry, enabling them to deliver valuable content to its audience while upholding the strictest HIPAA standards.
“What Wheelhouse accomplished for us is amazing.”
– Laura Chase
