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Compass

Unlocking the Power of Your Marketing Data. 

Compass is a HIPAA-compliant marketing data warehouse designed to reveal valuable insights by integrating and harmonizing your first-party data, CRM, digital advertising, and offline marketing data. With Compass, you’ll unlock a clear and actionable view of the entire customer journey, uncovering opportunities to fuel powerful, data-driven strategies.

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Seamless Data Integration

Experience a unified view of the customer journey by bringing together data from every corner of your marketing and sales ecosystem.

Empowered First-Party Data Activation

Harness the potential of your first-party data to drive personalized and impactful marketing. 

Rapid Insights and Dynamic Visualizations

Quickly uncover opportunities with customizable, fast, and flexible data visualizations that make insights accessible and actionable.

3.7x

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463%

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+27%

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How Compass can help you.

Digital Strategy

Discover insights that elevate your SEO and digital strategies. With a unified view of your audience from website analytics, CRM, and other platforms, you’ll make informed, strategic decisions that resonate. 

Creative Services

Optimize creative with confidence. Analyze performance across digital advertising channels to refine and elevate your creative strategies, powered by data.

Data Science

Gain a comprehensive understanding of your marketing landscape. By unifying data across all channels, Compass provides actionable insights that reveal the true impact of your efforts.

Technical Services

Secure and compliant insights. Compass integrates and harmonizes data across platforms, ensuring marketing insights are unlocked safely and in line with compliance requirements. 
 

“Wheelhouse’s ability to leverage data at scale enables our small staff to go head to head with firms five times our size.”

—Terrence Thomas, COO at PMA Media Group

Get started with Compass.

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SEMrush

SEMrush is a powerful all-in-one marketing tool that offers robust keyword research capabilities along with competitive analysis, traffic data, and trend tracking. SEMrush’s unique feature is its Keyword Magic Tool, which provides an extensive list of related keywords grouped by topic, making it easier to build comprehensive keyword strategies. Additionally, its competitive analysis features help you identify keyword gaps in your competitors’ strategies, making it a top choice for healthcare marketers who want to stay ahead of the competition.

SEOmonitor

SEOmonitor is a more advanced SEO tool designed to help digital marketing teams manage and optimize their SEO efforts. It offers robust keyword research tools and helps track keyword rankings, forecast traffic into the future, and assess the potential impact of specific keywords on key business metrics like conversions and revenue. This can be particularly valuable for healthcare organizations that need to justify their SEO strategies with clear, data-driven ROI insights. It also has the unique ability to track AI Overviews, Google’s AI-generated summaries that are often found at the top of search results, and their potential impact on your organic performance.

Moz Keyword Explorer

Moz Keyword Explorer is a free, user-friendly tool that not only provides keyword suggestions but also gives insights into keyword difficulty, potential click-through rates (CTR), and priority scores. Moz is unique because of its proprietary “Priority Score” which balances volume, difficulty, and expected CTR to help you focus on keywords that are most likely to drive meaningful traffic to your healthcare website. It’s a great tool for healthcare marketers looking to prioritize their efforts effectively.

Ahrefs Keyword Explorer

Ahrefs Keywords Explorer is a comprehensive SEO tool that offers extensive keyword data, including search volume, keyword difficulty, and traffic potential. What sets Ahrefs apart is its ability to provide detailed competitive analysis, showing which keywords your competitors are ranking for and offering suggestions based on their performance. This makes it ideal for uncovering keyword opportunities that can help you outrank competitors in the healthcare industry.

Google Keyword Planner

A free tool by Google that helps you find keywords relevant to your business and see estimates on the search volume for those keywords. It’s unique in that it draws directly from Google’s own search data, making it particularly valuable for understanding how potential patients search on the world’s largest search engine. For healthcare organizations, Google’s location filter is especially helpful, as it lets you drill down into specific countries, states, and cities to get hyper-local search volume estimates.

Google Trends

Google Trends allows you to explore the popularity of search terms over time, offering insights into seasonality and emerging trends. What makes Google Trends unique is its ability to show the relative popularity of a keyword across different regions and over time, which is particularly valuable for healthcare organizations looking to understand and capitalize on seasonal health concerns or geographic-specific search behavior. It’s also an excellent tool for identifying trending topics that can inform timely content creation.

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HIPAA Compliance
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