Skip to content

Compass

Data-Driven Creative Optimization for Healthcare Communications

In healthcare marketing, creating impactful, resonant content is key to capturing your audience’s attention and driving engagement. But with countless creative options and the complexities of digital platforms, identifying what truly works can be challenging. That’s where Compass steps in.

Compass, our HIPAA-compliant data warehouse, empowers our creative team to optimize content with precision, using data-driven insights to enhance performance and boost ROI.

With Compass, our agency can:

  • Analyze creative performance data across all digital channels—paid search, social, display, and programmatic—offering a unified view of which elements drive results.
  • Pinpoint high-impact creative elements, using real-world performance data to identify the visuals, ad copy, and calls-to-action that resonate most with your audience.
  • Execute data-driven testing strategies, leveraging insights to experiment with and optimize creative variations, ensuring your content connects effectively.
  • Continuously monitor and refine creative performance, keeping your communications relevant, engaging, and effective over time.

By using Compass to power creative optimization, we help you craft healthcare communications that captivate and convert, maximizing the impact of your creative investments and driving meaningful results for your business.

We’d love to hear from you.

Tell us how we can help you and your company achieve your marketing goals.
Please enable JavaScript in your browser to complete this form.
Name

This site is protected by reCAPTCHA
and the Google Privacy Policy and Terms of Service apply.

SEMrush

SEMrush is a powerful all-in-one marketing tool that offers robust keyword research capabilities along with competitive analysis, traffic data, and trend tracking. SEMrush’s unique feature is its Keyword Magic Tool, which provides an extensive list of related keywords grouped by topic, making it easier to build comprehensive keyword strategies. Additionally, its competitive analysis features help you identify keyword gaps in your competitors’ strategies, making it a top choice for healthcare marketers who want to stay ahead of the competition.

SEOmonitor

SEOmonitor is a more advanced SEO tool designed to help digital marketing teams manage and optimize their SEO efforts. It offers robust keyword research tools and helps track keyword rankings, forecast traffic into the future, and assess the potential impact of specific keywords on key business metrics like conversions and revenue. This can be particularly valuable for healthcare organizations that need to justify their SEO strategies with clear, data-driven ROI insights. It also has the unique ability to track AI Overviews, Google’s AI-generated summaries that are often found at the top of search results, and their potential impact on your organic performance.

Moz Keyword Explorer

Moz Keyword Explorer is a free, user-friendly tool that not only provides keyword suggestions but also gives insights into keyword difficulty, potential click-through rates (CTR), and priority scores. Moz is unique because of its proprietary “Priority Score” which balances volume, difficulty, and expected CTR to help you focus on keywords that are most likely to drive meaningful traffic to your healthcare website. It’s a great tool for healthcare marketers looking to prioritize their efforts effectively.

Ahrefs Keyword Explorer

Ahrefs Keywords Explorer is a comprehensive SEO tool that offers extensive keyword data, including search volume, keyword difficulty, and traffic potential. What sets Ahrefs apart is its ability to provide detailed competitive analysis, showing which keywords your competitors are ranking for and offering suggestions based on their performance. This makes it ideal for uncovering keyword opportunities that can help you outrank competitors in the healthcare industry.

Google Keyword Planner

A free tool by Google that helps you find keywords relevant to your business and see estimates on the search volume for those keywords. It’s unique in that it draws directly from Google’s own search data, making it particularly valuable for understanding how potential patients search on the world’s largest search engine. For healthcare organizations, Google’s location filter is especially helpful, as it lets you drill down into specific countries, states, and cities to get hyper-local search volume estimates.

Google Trends

Google Trends allows you to explore the popularity of search terms over time, offering insights into seasonality and emerging trends. What makes Google Trends unique is its ability to show the relative popularity of a keyword across different regions and over time, which is particularly valuable for healthcare organizations looking to understand and capitalize on seasonal health concerns or geographic-specific search behavior. It’s also an excellent tool for identifying trending topics that can inform timely content creation.

Contact Us
Please enable JavaScript in your browser to complete this form.
Name

Contact Us
Please enable JavaScript in your browser to complete this form.
Name

HIPAA Compliance
Please enable JavaScript in your browser to complete this form.
Name
Description of the image