How a Search-First Content Strategy Grew Earned Move-Ins 105% for a Senior Living Provider
Using a search-first content strategy to deliver exceptional user experiences.
THE CLIENT – Aegis Living
Aegis Living is a senior living provider specializing in assisted living and memory care services, with 36 communities along the West Coast serving approximately 2,500 residents.
Our Results
$67:1
Project ROI
72%
Reduction in Move-in Costs
94%
Conversion rate increase
Challenge
Aegis living sought to deliver a website experience that evoked trust and drove engagement amongst prospective residents.
Aegis Living’s website is a critical component of the conversion journey, helping to differentiate Aegis’ premium community offerings from other senior living facilities while building trust with prospective residents and their caretakers. A complicated web experience was leading to low conversion rates.
Approach
We rearchitected Aegis’ website to more directly reflect the trends we were seeing in the search landscape.
Search engine results pages offer a unique glimpse into searcher intent, unveiling insights into the desires, fears, and mindset of users. Our healthcare content strategy services are built on exactly that signal. We reverse engineered the search landscape to develop a wholly new content strategy for Aegis, directly aligning the content on their website to mirror user’s search intent. This included refactoring the site architecture and rewriting content to answer the questions most commonly searched for in a confident and concise manner.
Outcomes
Our content strategy increased Aegis’ organic acquisitions and decreased the need for paid referrals.
The redesigned site saw almost immediate increases in performance, increasing site traffic by 25% and driving an incredible $67:1 ROI on the project cost.
next steps
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“With Wheelhouse DMG®’s partnership, Aegis Living has achieved exceptional results, experiencing a 105% increase in earned move-ins. They are the kind of partner you can always count on to show up and deliver.”
– Sam Rushovich, Aegis Living
