How a Website Redesign Lifted Paid Search Conversions 53% and Grew Lead Quality 525% for a B2B SaaS Platform
Website redesign increases conversions by over 50% in less than one month.
THE CLIENT – runmyprocess
RunMyProcess is a cloud-based low-code platform that enables businesses to rapidly design, deploy, and manage custom workflows and enterprise applications.
Our Results
53%
Increase in paid search conversion rate
73%
Increase in mobile conversion rate
525%
Increase in lead quality
Challenge
RunMyProcess struggled to generate quality leads due to an outdated, non-optimized website.
RunMyProcess’ vision was to use their website as a lead generation platform, but were struggling to see ROI from their digital marketing efforts.
Approach
By co-creating an optimized messaging framework, we drove rapid gains for RunMyProcess’ website redesign and digital efforts.
Through a series of workshops, our team co-created a new positioning and messaging framework with RunMyProcess. This framework became the foundation for new digital advertising campaigns and landing pages.
Outcomes
RunMyProcess saw a 53% increase in paid search conversion rate within 30 days due to our website redesign focused on lead generation.
Our efforts had an instant impact, boosting the quality and value of leads coming in, and gave RunMyProcess the confidence to make additional investments in digital marketing—including a website redesign.
Based on our earlier search and content strategy work, as well as insights on conversion rate optimization (CRO) from our team, we designed page templates, created new content, and developed the new website.
