Compass
The Intelligence Layer That Makes Privacy-First Performance Possible
Compass is Wheelhouse’s HIPAA-compliant marketing data warehouse. It integrates and harmonizes first-party data, CRM, digital advertising, web analytics, and offline marketing data into a single, coherent view of the customer journey – built specifically for the compliance requirements and data complexity that healthcare and medical device organizations face. For brands where third-party tracking is restricted, platform data is incomplete, and measurement gaps threaten leadership confidence in marketing spend, Compass is the infrastructure that solves the problem.
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Key features of our HIPAA-compliant marketing data warehouse.
Seamless Data Integration
Integrates first-party data, CRM, digital advertising, web analytics, and offline marketing data into a unified HIPAA-compliant warehouse, delivering a complete view of the customer journey across all channels and touch points.
Empowered Data Activation
Enables accurate attribution, channel optimization, and budget allocation decisions. Compass also powers Media Mix Modeling and advanced analytics with clean, harmonized data inputs.
Rapid Insights and Dynamic Visualizations
Surfaces insights through customizable dashboards, flexible reporting, and AI-enabled business intelligence.
3.7x
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463%
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+27%
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How Compass can help you.
Digital Strategy
Effective SEO and content strategy require a complete view of how your audience behaves across touchpoints. Compass unifies website analytics, CRM, and marketing platform data into one picture, surfacing the search and content opportunities a fragmented view leaves hidden.
Digital Advertising
As third-party signals degrade, advertising performance depends on first-party data you can act on. Compass harmonizes that data for a complete view of channel interplay, enabling HIPAA-compliant conversion tracking and attribution and sharper budget allocation decisions.
Marketing Sciences
Confident measurement starts with clean, compliant data in one place. Compass unifies your marketing and advertising data inside a HIPAA-compliant warehouse, powering the advanced analytics, ROI measurement, and Media Mix Modeling that show where your budget actually works.
“Wheelhouse DMG®’s ability to leverage data at scale enables our small staff to go head to head with firms five times our size.”
—Terrence Thomas, COO at PMA Media Group
Explore Wheelhouse technology.
Discover work with Compass.
Privacy-first industries require the most capable digital marketing partners.
We’ve been solving problems in this space for over a decade. We know what it takes to perform.
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No pitch decks, no obligation. Just 30 minutes with someone who’s navigated this environment before.
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