Webinar: Applied AI for Healthcare Marketing

Taylor Hurff, Digital Strategy Senior Strategist

Taylor Hurff, a Senior SEO Strategist at Wheelhouse DMG, brings over 6 years of experience in search engine optimization and digital strategy. As a Senior Strategist, he leads engagements with key clients, including Washington’s largest healthcare provider. Taylor is the creator and owner of Lighthouse, our proprietary search intelligence platform that enables us to analyze search results the same way Google sees them, providing unparalleled insights at scale. As a pioneer in applying AI to digital marketing, he has developed custom GPTs at Wheelhouse that have driven significant value for clients. Taylor’s innovative approach and expertise enable him to deftly navigate the rapidly evolving landscape of SEO and digital strategy in the age of AI.

Max Finch, Digital Strategy Senior Analyst

Max Finch is a Senior Analyst at Wheelhouse DMG, specializing in SEO, PPC, CRO, and Python programming. His innovative approach has been crucial in supporting engagements with NASA and the Fred Hutchinson Cancer Center, a leading research institution. Max’s development of a GPT model that integrates a Google SERP scraper exemplifies his expertise in leveraging AI for nuanced search result analysis, enhancing content strategy and keyword research. His proficiency in data analysis and emerging technologies makes him a key player in the evolving landscape of digital strategy, adept at utilizing AI to drive transformative marketing solutions.

What We’ll Cover

• How to Implement AI in Healthcare Marketing: Step-by-step guidance on integrating AI tools while maintaining HIPAA compliance.
• Case Studies of AI in Action: Real-world examples of how AI is transforming email management, content creation, and other marketing strategies in healthcare.
• HIPAA-Compliant MarTech Solutions: An overview of tools and strategies to ensure your AI implementations protect patient data.
• Gaining Organizational Buy-In: Proven methods for communicating the value of AI to various stakeholders, from tech-savvy CTOs to privacy-focused compliance officers.