A few weeks ago, the following meme was making the rounds on LinkedIn: My response was that culture IS our strategy. Here’s why. At Wheelhouse, we’ve taken great care to define, refine and encourage a culture that centers on kindness, helpfulness and generosity. We’re proud of the performance we drive for our clients, but that’s  … Read more

In my last post, “Reading with the Intent to Teach,” I wrote about how I improved my absorption of the material from The 7 Habits of Highly Successful People by simply changing my approach to reading. As I read, I thought about how I would teach the material — and my capacity to retain and practice  … Read more

I’m working my way through Covey’s 7 Habits of Highly Effective People (again). I read the book for the first time many years ago, and back then I read it like any other book: trying to get through it so I could get to the next one. It was like a race to the end.  … Read more

It’s Friday afternoon, we’ve had an extremely busy week, and we’ve just wrapped up our monthly “client sentiment analysis” session, where we talk as a group about how our work is making each of our clients feel. The mood is light, and almost all the sentiments on the board are written in green (which is  … Read more

SEO

I read the book, “Delivering Happiness” by Tony Hsieh a little over two years ago. I remember parts of it. I remember enjoying the book and learning about the trials and tribulations that were the making of Zappos. But, most of all, I remember one insight, one important business lesson that Tony learned while playing  … Read more

Business success is all about location, location, location! So you have opened your store, purchased all the merchandise, bought fixtures, hired friendly staff and put a nice big sign up on your door with your logo and an open sign. But nobody shows up. What happened? Well it turns out that people just cannot find  … Read more

#keyword tool #no index #site index #site maps #webmaster tools

It is no secret that PPC Advertising is becoming a more and more important means of targeting and reaching consumers today. In the first half of 2012, Internet Advertising spending increased by over 7.2%, outpacing growth in all other verticals according to Nielsen Global AdView Pulse Q2 2012 report released last week. The real secret  … Read more

#cpa #cpc #paid search #ppc

  Image Source Search Marketing Overload The SEO and Search Marketing industries are an ever changing, complex mix of technical know-how and marketing savvy. Finding a team with the right skill set and approach is key to achieving search dominance for your company. So how do you mange the task of deciding who to use  … Read more

#Internet Advertising #Search Marketing