Category: Engineering

Google recently announced that, as of July 1st, 2023, they no longer will support Universal Analytics (UA). Instead, Google will require all companies to use a new incarnation of GA — Google Analytics 4 (“GA4”). At first glance, this may seem like any other analytics upgrade announcement – it is not. This change includes risk  … Read more

In development, it is a practical inevitability that you’re going to need some environment variables for your projects whether it’s API keys, base URLs, stage names, or client secrets. This can lead to a variety of issues, not the least of which is a 300 line glob of old variables in your .zshrc file. Potentially  … Read more

Introduction: When developing cloud applications, it can be important to abstract your keys and secrets out of your environment for security. Failing to do so can result in compromised security issues escalating to other environments and services. In addition this can reduce the steps required for environmental setup, as well as provide a single point  … Read more

Are you a marketing team working for a company that caters to consumers? Are you trying to make the case for site speed work but struggling to get traction? Metrics are great, but they sometimes meet the resistance of, “does that case study from Google about a 20% impact to mobile conversions per second delay  … Read more

One simple question to start us off: what percentage of your sales is transacted offline with no correlation to online marketing activities? Odds are, if you are a B2B company or even B2C, there are a portion of sales that may not be recorded in analytics platforms that were built to monitor the efficacy of  … Read more

Marketing and Development: An Age-Old Rivalry “I need a new landing page in two weeks,” says the marketing manager standing in front of your desk in the engineering group at BigCo Inc. “I’m sorry, but that’s just not possible,” you reply as you imagine the week required to design and code new templates in your  … Read more