Category: Engineering


In development, it is a practical inevitability that you’re going to need some environment variables for your projects whether it’s API keys, base URLs, stage names, or client secrets. This can lead to a variety of issues, not the least of which is a 300 line glob of old variables in your .zshrc file. Potentially  … Read more

Introduction: When developing cloud applications, it can be important to abstract your keys and secrets out of your environment for security. Failing to do so can result in compromised security issues escalating to other environments and services. In addition this can reduce the steps required for environmental setup, as well as provide a single point  … Read more

Are you a marketing team working for a company that caters to consumers? Are you trying to make the case for site speed work but struggling to get traction? Metrics are great, but they sometimes meet the resistance of, “does that case study from Google about a 20% impact to mobile conversions per second delay  … Read more

Site speed is about dollars. Pause on that — it’s that important. Whether you’re working in paid advertising, digital marketing strategy, SEO, email marketing, or any other channel, this cannot be emphasized enough. It’s clear that improving site speed is one of the most important CRO efforts out there. Knowing this, we jumped (yes, quite literally) at the  … Read more

One simple question to start us off: what percentage of your sales is transacted offline with no correlation to online marketing activities? Odds are, if you are a B2B company or even B2C, there are a portion of sales that may not be recorded in analytics platforms that were built to monitor the efficacy of  … Read more

Marketing and Development: An Age-Old Rivalry “I need a new landing page in two weeks,” says the marketing manager standing in front of your desk in the engineering group at BigCo Inc. “I’m sorry, but that’s just not possible,” you reply as you imagine the week required to design and code new templates in your  … Read more

We hear it from our clients often: “We’re thrilled by your strategy, but we’re not sure how to implement it.” The chasm between identifying smart, revenue-driving opportunities and implementing smart, revenue driving opportunities can be quite wide.