Marketing Sciences CAPABILITIES
Data Governance and Tag Management for Healthcare and Medical Device Organizations
Where Compliance Meets Performance
In healthcare marketing data governance is the foundation of trust and the cornerstone of effective first-party data strategy. As privacy regulations evolve across state, federal, and global jurisdictions, healthcare and medical device organizations face mounting pressure to maintain compliance while still deriving meaningful insights from their digital properties. The challenge isn’t simply meeting today’s requirements; it’s building a governance framework that adapts as regulations shift and your digital ecosystem expands.
Proper tag management and data governance are essential to first-party data success. Without precise control over data collection and flow, organizations cannot confidently activate first-party data for marketing optimization and performance measurement. Tag management ensures compliant, authorized data collection across digital properties, while governance frameworks establish the policies that enable strategic data activation through platforms like Compass, our HIPAA-compliant marketing data warehouse.
We deliver comprehensive tag management and data governance solutions designed specifically for healthcare’s regulatory complexity. From HIPAA-compliant data strategies to ongoing compliance monitoring, we ensure your marketing technology stack operates within the bounds of current regulations while positioning you for future changes. By incorporating consent management and implementing precise tag controls, we create a governance framework that protects your organization and maintains the trust your patients place in you.
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how we drive success
HIPAA-Compliant Tag Implementation
We deploy tag management systems architected specifically for healthcare’s unique privacy requirements, ensuring every tracking pixel, analytics tag, and marketing technology integration meets HIPAA standards from day one. Our implementation process maps each tag against regulatory requirements, identifying potential compliance risks before they become problems. The result is a marketing technology ecosystem that delivers the insights you need while maintaining the strict data protection healthcare demands. No guesswork, no compliance gaps, just confident, compliant data collection that powers your marketing decisions.
Consent Management Integration
We implement and optimize consent management platforms that balance regulatory compliance with user experience, ensuring you capture necessary permissions without creating friction in the patient journey. By mapping consent signals across your digital properties, we ensure marketing tags fire only when appropriate permissions are in place. The outcome is a consent strategy that respects patient choice, meets legal requirements, and maintains the data quality your marketing efforts depend on.
Ongoing Compliance Monitoring
Our comprehensive compliance monitoring solution combines our proprietary technology with powerful enterprise-grade scanning capabilities to fortify your digital ecosystem and serve as your trusted guide. This integrated approach delivers expansive audit coverage and in-depth user journey testing, safeguarding the integrity of your analytics implementation while ensuring strict adherence to HIPAA compliance and healthcare-specific requirements.
Centralized Tag Governance
Through structured governance protocols and clear ownership hierarchies, we ensure every tag deployed serves a legitimate business purpose and maintains compliance standards. Our governance framework includes documentation of each tag’s purpose, data flow mapping, and regular audits to identify unauthorized or outdated implementations. This systematic approach reduces page load times, improves site performance, and gives you complete visibility into what data is being collected, where it’s going, and why.
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Let’s discuss your current data governance framework.
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