Marketing Sciences CAPABILITIES
First-Party Data Strategy for Healthcare and Medical Device Organizations
The Foundation of Privacy-First Performance
In healthcare marketing, the path to meaningful engagement is built on trust, privacy, and precision. First-party data, collected directly from patient interactions, website activity, and CRM systems, provides healthcare and medical device organizations with a powerful, privacy-compliant way to gain direct insights into patient needs and preferences. With global shifts toward data privacy and cookie deprecation, first-party data has emerged as the most reliable and ethical foundation for effective, personalized marketing strategies.
Rather than relying on third-party platforms and their limitations, we build our first-party data strategy on Compass, our HIPAA-compliant marketing data warehouse. Compass serves as the foundation that integrates and harmonizes your first-party data sources, maintaining complete control over data collection and sharing while ensuring strict regulatory compliance. By enabling precise attribution and reporting, Compass creates a unified view of the customer journey to derive insights and drive true business value.
Trusted By
how we drive success
Private Client ID System
We deploy a secure private client ID for each user, creating a foundation for privacy-compliant tracking that respects data regulations while delivering the insights you need. This approach allows you to track interactions across all your digital properties, from website visits to app engagement, building a complete picture of user behavior without compromising privacy. The result? A first-party data strategy that gives you the clarity to make confident decisions while maintaining the trust your customers place in you.
Closed-Loop Reporting
We map the complete customer journey from initial awareness through conversion and beyond, connecting every touch point to reveal what’s actually driving results. Our closed loop reporting generates insights across channels, giving you visibility into how each marketing effort contributes to your success. Understand performance through the lens that matters most to your business by measuring the true ROI of your marketing initiatives, making strategic decisions backed by complete data rather than fragmented glimpses.
Flexible Implementation
We offer scalable solutions across various budget levels, ensuring you get the capabilities you need without paying for what you don’t. Our architecture integrates seamlessly with your existing tech stack, no need to rip and replace the tools that already work for you. When privacy requirements demand it, we implement server-side tracking options that keep sensitive data secure while maintaining performance visibility. And for healthcare and other regulated organizations, our comprehensive HIPAA compliance framework, including Business Associate Agreements (BAAs), secure infrastructure, and rigorous data governance, ensures you meet regulatory standards without sacrificing the insights that drive growth.
Continuous Business Impact
A robust first-party data strategy fundamentally changes how you compete. With comprehensive data about channel performance and customer behavior at your fingertips, you make decisions based on what’s actually happening. Gain increased control over your most valuable asset, sharing only necessary data with third-party platforms while keeping strategic insights in-house. And as the digital landscape continues to shift away from third-party cookies and legacy tracking mechanisms, you’re future-proofed against disruption. While competitors scramble to adapt, you’re already operating with a data foundation built for where the industry is heading.
We’d love to hear from you.
Let’s build a first-party data strategy that drives meaningful results.
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