Foxborough, MA · April 29 – May 1
Wheelhouse DMG® is coming to Swaay.Health LIVE 2026.
Join our propensity modeling workshop, visit us on the floor, or schedule time with our healthcare marketing team.
Your ad platforms are optimizing for the wrong thing.
They see form fills. You need patients. In healthcare, the gap between a form submission and an actual conversion can stretch 90 to 300+ days, long after the algorithm has moved on.
Propensity modeling closes that gap by predicting conversion likelihood at the moment of form submission and feeding that signal back to platforms in real time, without exposing PHI.
Whether you’re driving appointments, elective procedures, or prescription starts, this hands-on workshop will leave you with a repeatable framework for optimizing to what actually matters: patients, not leads.
Workshop Details
Build Your First Propensity Model
Proven results
38% lift in conversion rates and 40,000+ patient activations at 7% lower CAC.Performance marketing built for healthcare.
Wheelhouse DMG is a digital marketing agency built for privacy-first industries. For more than a decade, we’ve helped healthcare and medical device brands solve their toughest performance challenges by combining deep domain expertise, purpose-built technology, and creative capabilities.
What makes us different isn’t just what we do. It’s how we do it. Every engagement is a partnership: we’re invested in your outcomes, your data is protected, and the work is always grounded in what will actually move the needle for your business.
We’re proud to be a Gold Sponsor at Swaay.Health LIVE 2026. If you’re thinking about performance, privacy, or how to squeeze more out of your marketing data, let’s talk.
Let’s connect in Foxborough.
Whether you want to talk through what we covered in Paul’s workshop, explore a partnership, or just compare notes on where healthcare marketing is headed, we’d love to meet.
Say hello
Tell us a bit about yourself and we’ll be in touch to set up time at the event.
We’ll follow up within one business day. No spam, ever.
We’ll see you on the dance floor.
Drinks, light appetizers, a lively dance floor, bowling, and a golf simulator. Join us for an evening to remember with the Swaay.Health community. Transportation from the conference hotels will be provided.
Sponsored by Wheelhouse DMG