Rethinking Human-in-the-Loop AI
Human-in-the-loop AI requires intentional human processes at every stage. Learn how to design effective AI systems that actually work.
Category: Content Strategy
Sideline Your AI Cheerleader: Why Marketing Needs More Critics in 2026
AI can optimize your campaigns, but it can’t challenge your strategy. Discover why the best digital marketing in 2026 will need more than algorithmic cheerleading.
Everyone Said AI Would Kill Organic Search – Here’s What Actually Happened
Three years after ChatGPT’s launch, organic search is still thriving for most businesses. Explore why the predicted “search apocalypse” didn’t happen and what it means for your SEO strategy in 2026.
One Size Fits None: Why Your Creative Strategy Needs a Costume Change
Learn why platform-specific content outperforms one-size-fits-all approaches and get a framework for strategic multi-platform expansion that delivers real results.
The Great Marketing Measurement Debate: MMM or MTA?
Explore the two heavy-hitting methods in marketing attribution: Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA). Both help you see clearly, but they’re looking at completely different things.
How to Create Healthcare Ads That Truly Connect with Gen Z
Deliver healthcare advertising that connects with Gen Z patients in 2026. Discover why traditional healthcare marketing isn’t connecting with younger audiences and get actionable strategies for authentic content that converts on social platforms.