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We’re Not Searching Anymore, We’re Asking: The Evolution of Search Queries

Recent data from Google Ads is revealing what many of us have been anticipating: search queries are getting longer, more conversational, and more natural. But rather than viewing this as a disruptive change brought on by AI Mode, we see this as the inevitable next chapter in how people have always been learning to communicate with technology.

Why You Can’t Skip A/B Testing Your Audience Providers

Learn why there’s no “best” third-party audience provider for healthcare marketing. Our A/B testing revealed dramatically different results across paid social and HCP campaigns, proving testing is the only way to find what works for your specific business needs.

Rethinking Human-in-the-Loop AI

Human-in-the-loop AI requires intentional human processes at every stage. Learn how to design effective AI systems that actually work.

 

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