Recent data from Google Ads is revealing what many of us have been anticipating: search queries are getting longer, more conversational, and more natural. But rather than viewing this as a disruptive change brought on by AI Mode, we see this as the inevitable next chapter in how people have always been learning to communicate with technology.
Fraudsters are running a sophisticated advertising scheme on Meta’s platforms, and healthcare companies are among those paying the price. We break down exactly how the scam works, share the framework we used to shut down nearly 1,000 fraudulent ads, and give you the step-by-step process to protect your brand before it becomes the next target.
Discover how end-to-end tracking for medical practices reveals true appointment costs, improves ROI, and proves marketing value to leadership.
Learn why there’s no “best” third-party audience provider for healthcare marketing. Our A/B testing revealed dramatically different results across paid social and HCP campaigns, proving testing is the only way to find what works for your specific business needs.
AI can optimize your campaigns, but it can’t challenge your strategy. Discover why the best digital marketing in 2026 will need more than algorithmic cheerleading.
Learn why platform-specific content outperforms one-size-fits-all approaches and get a framework for strategic multi-platform expansion that delivers real results.