What MMM Data Is Telling Us About Google, Meta, and Where to Spend Next
MMM data across our client portfolio keeps pointing away from Google and Meta. Here’s where incremental ad spend is finding room to grow.
Category: Paid Social
Reaching the Right HCPs: What We Learned from Testing Sermo in Europe
When it comes to HCP marketing, the instinct is often to cast a wide net. But what happens when you flip the script and prioritize verified reach over raw volume? We recently put that question to the test, and the results made a strong case for quality over quantity.
Reddit’s Campaign Max: Another ‘Trust the Algorithm’ Pitch Worth Testing
Reddit’s new Campaign Max offering automates ad targeting and placement to lower the barrier for advertisers, mirroring similar moves by Meta and Google. We break down how the automated campaigns work, inventory quality trade-offs, and our optimistic performance outlook.
How We Shut Down Nearly 1,000 Meta Scam Ads Targeting a Healthcare Brand
Fraudsters are running a sophisticated advertising scheme on Meta’s platforms, and healthcare companies are among those paying the price. We break down exactly how the scam works, share the framework we used to shut down nearly 1,000 fraudulent ads, and give you the step-by-step process to protect your brand before it becomes the next target.
Why There’s No ‘Best’ Audience Data Provider (and How to Actually Test Yours)
Learn why there’s no “best” third-party audience provider for healthcare marketing. Our A/B testing revealed dramatically different results across paid social and HCP campaigns, proving testing is the only way to find what works for your specific business needs.
Why Your Digital Advertising Creative Strategy Needs a Costume Change (and How to Time It)
A digital advertising creative strategy needs regular refreshes to beat ad fatigue and keep algorithms working for you. See when and how to rotate it.