Why Good SEO Is Now The Best AI Visibility Strategy
ChatGPT, Perplexity, and Google AI Overviews cite the same brands doing SEO right. Here’s what that looks like in practice.
Category: SEO
We’re Not Searching Anymore, We’re Asking: The Evolution of Search Queries in the AI Era
Recent data from Google Ads is revealing what many of us have been anticipating: search queries are getting longer, more conversational, and more natural. But rather than viewing this as a disruptive change brought on by AI Mode, we see this as the inevitable next chapter in how people have always been learning to communicate with technology.
Everyone Said AI Would Kill Organic Search. Here’s What Actually Happened.
Three years in, AI and organic search are coexisting, not competing. See which sites took the hit, which thrived, and what that means for SEO budgets.
Webinar: Why AI Overviews Matter For Your Search Strategy
Uncover how AI Overviews are creating new opportunities for healthcare marketers to gain a competitive advantage in this webinar recording.
AI Overviews in Healthcare Search: What An Analysis of 100+ URLs Reveals About Visibility
Our analysis of 100+ healthcare URLs uncovers what drives AI Overviews inclusion: reading level, structure, and SERP overlap. See how to earn visibility.
How We Analyze Search Results at Scale: An Inside Look at Lighthouse
Scaling SERP analysis used to mean opening tabs by hand. Our Lighthouse platform processes tens of thousands of keywords to uncover what patients really search.