AI Max and Performance Max: What Advertisers Actually Control in Google Ads
Learn how AI Max and Performance Max really work and what MedTech and healthcare advertisers can still control in Google Ads.
Tag: digital advertising
The 7 Stages of Privacy-First Performance Marketing
Many MedTech and healthcare brands come to us knowing they need help, but not quite knowing what kind. The 7 Stages of Compliant Performance Marketing is how we diagnose it: a single spectrum running from exposed tracking pixels and frozen spend to real-time bidding against estimated revenue. Here’s how to find your stage.
The Google Ads Playbook for Multi-Practice Healthcare Systems: Get the Structure Right From Day One
Multi-practice healthcare systems often split Google Ads campaigns by service line and then by geography, a structure that starves Smart Bidding of data and puts practices in the same auction against each other. Here’s how to rebuild those campaigns and what to fix first.
Why Privacy-First Brands Can’t Afford Siloed Marketing
Clients don’t hire Wheelhouse to fix a paid media problem or an SEO problem. They hire us to fix a business problem. President Paul Weinstein breaks down why treating advertising, strategy, and measurement as separate disciplines is how good agencies produce mediocre results for healthcare and MedTech clients, and what it actually looks like when those teams work as one.
Is Your Digital Foundation Holding Back Your Paid Media Performance?
Analytics gaps, broken landing pages, and fragmented data cost healthcare marketers more than budget cuts. Start here before you spend more.
HCP Social Media Marketing: How to Reach Healthcare Professionals Where They Actually Are
Learn which platforms HCPs actually use and how to show up effectively in both clinical and personal contexts.