Many MedTech and healthcare brands come to us knowing they need help, but not quite knowing what kind. The 7 Stages of Compliant Performance Marketing is how we diagnose it: a single spectrum running from exposed tracking pixels and frozen spend to real-time bidding against estimated revenue. Here’s how to find your stage.
Multi-practice healthcare systems often split Google Ads campaigns by service line and then by geography, a structure that starves Smart Bidding of data and puts practices in the same auction against each other. Here’s how to rebuild those campaigns and what to fix first.
Analytics gaps, broken landing pages, and fragmented data cost healthcare marketers more than budget cuts. Start here before you spend more.
When it comes to HCP marketing, the instinct is often to cast a wide net. But what happens when you flip the script and prioritize verified reach over raw volume? We recently put that question to the test, and the results made a strong case for quality over quantity.
Reddit’s new Campaign Max offering automates ad targeting and placement to lower the barrier for advertisers, mirroring similar moves by Meta and Google. We break down how the automated campaigns work, inventory quality trade-offs, and our optimistic performance outlook.
Recent data from Google Ads is revealing what many of us have been anticipating: search queries are getting longer, more conversational, and more natural. But rather than viewing this as a disruptive change brought on by AI Mode, we see this as the inevitable next chapter in how people have always been learning to communicate with technology.