What MMM Data Is Telling Us About Google, Meta, and Where to Spend Next
MMM data across our client portfolio keeps pointing away from Google and Meta. Here’s where incremental ad spend is finding room to grow.
Tag: media mix modeling
MMM vs. MTA: Why You Don’t Have to Pick a Team in the Marketing Measurement Debate
MMM vs MTA is less a battle than a toolkit. See when media mix modeling beats multi-touch attribution, and why privacy changes are tilting the scales.