What MMM Data Is Telling Us About Google, Meta, and Where to Spend Next
MMM data across our client portfolio keeps pointing away from Google and Meta. Here’s where incremental ad spend is finding room to grow.
Tag: paid social
How We Shut Down Nearly 1,000 Meta Scam Ads Targeting a Healthcare Brand
Fraudsters are running a sophisticated advertising scheme on Meta’s platforms, and healthcare companies are among those paying the price. We break down exactly how the scam works, share the framework we used to shut down nearly 1,000 fraudulent ads, and give you the step-by-step process to protect your brand before it becomes the next target.