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Webinar: Understanding Google’s Turbulent Year and What’s Next For 2025

Dive into what has arguably been the most transformative year for search marketing in the past decade. This comprehensive webinar explores how Google’s largest-ever core update, alongside dramatic shifts in AI integration and competitive dynamics, has reshaped the SEO and SEM landscape in 2024. From fundamental changes in site reputation evaluation to the introduction of AI-generated search responses (AIOs), we’ll examine how these developments are impacting search visibility and marketing strategies across industries.

In this one-hour webinar, we explore Google’s 2024 core algorithm updates, gain insights into AI’s impact on organic search including performance metrics and optimization strategies, understand the implications of recent Google documents and DOJ testimony for healthcare marketing, explore emerging paid search opportunities and AI applications, and examine the 2025 search landscape including potential regulatory changes and competitive dynamics.

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