Welcome to the Digital Clinic.

The Digital Clinic is an ongoing conversation with the experts shaping healthcare and medical device marketing, covering AI's effect on search, privacy-first measurement, compliance that keeps moving, and what performance actually takes in this environment. Some episodes work a specific problem. Others simply share what experience has taught. All of them leave you with something you can apply.

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Latest Episode

September 9, 2026

Episode 55: The Sales Rep That Never Sleeps: Building a 24/7 MedTech Demand Engine

Tony Chadwick, veteran medtech marketer, discusses his recent success helping Bioventus scale its commercial pipeline 10x and breaks down how to transition from traditional product-pitching to an educational, story-first approach.

With Special Guest:
Tony Chadwick

Recent Episodes

November 19, 2025

Why First-Party Data Strategy Outperforms Third-Party Tracking for Healthcare: Compliance, Epic, and the Patient Experience

In this episode of The Digital Clinic, we explore the evolving landscape of healthcare digital marketing with Ashley Anderson, Director of Digital Marketing at Adventist Health. Ashley shares practical insights for navigating the intersection of authentic storytelling, HIPAA compliance, and AI innovation, from creating genuine connections with healthcare providers on camera to building first-party data strategies that outperform traditional third-party tracking.

With Special Guest:
Ashley Anderson

November 5, 2025

Data Normalization for First-Party Data Warehouses: How to Unify Multi-Platform Marketing Data Without Breaking HIPAA Compliance

In this episode of The Digital Clinic, we explore the architecture behind HIPAA-compliant data warehouses with Michelle Jennette, BI Specialist at Wheelhouse DMG, as she walks us through the normalization processes and pipeline structures that enable privacy-first marketing analytics.

With Special Guest:
Michelle Jennette

October 22, 2025

Why Europe, Asia, and the US Treat Privacy Completely Differently: Global Chief Privacy Officer K Royal on the Cultural Roots of GDPR, HIPAA, and the Coming State Patchwork

In this episode of the Digital Clinic, we talk with K Royal, Global Chief Privacy Officer & Deputy General Counsel at Crawford & Company, about how different cultures approach data protection and why it matters for your marketing strategy. The key insight? Privacy doesn’t come down to just checking regulatory boxes. When you prioritize transparency and genuine consent, you build trust that drives better marketing performance.

With Special Guest:
K Royal

October 1, 2025

The 12 Categories of a Privacy-Compliant MarTech Stack: Wheelhouse’s Paul Weinstein on the Vendor Evaluation Framework Behind the Guide

In this episode of The Digital Clinic, we dive into building a privacy-compliant MarTech stack with Paul Weinstein, President at Wheelhouse DMG, as he breaks down the comprehensive 12-category guide we created to navigate demanding privacy environments.

With Special Guest:
Paul Weinstein

August 28, 2025

Beyond HIPAA: Privacy-First Marketing Strategies That Win

In this episode of The Digital Clinic, we dive into the rapidly shifting privacy enforcement landscape with Alysa Hutnik, Privacy and Information Security Practice Chair and Partner at Kelley Drye & Warren LLP. This episode delivers the strategic guidance you need to transform regulatory challenges into business opportunities, moving beyond the "all-you-can-eat buffet" mentality of ad tech to build privacy-first marketing that delivers better results while ensuring full compliance.

With Special Guest:
Alysa Hutnik

August 14, 2025

HIPAA-Compliant Customer Data Platforms: How Healthcare Marketers Move Beyond Pixels Without Losing Measurement

Learn how healthcare companies are transitioning from pixel-heavy tracking to privacy-first marketing with server-side solutions and consent management.

With Special Guest:
Adam Putterman

MEET Your Host

Aaron Burnett
CEO Wheelhouse DMG®

Aaron Burnett is CEO and founder of Wheelhouse DMG, a digital marketing agency purpose-built for medical device, healthcare, and privacy-first brands. Aaron has an uncanny ability to envision, craft, and share a story, to pinpoint and never lose sight of its core value. His creativity, coupled with a wealth of marketing experience, has led to a fine-tuned strategic acumen. Prior to founding Wheelhouse DMG in 2010, Aaron was president of a UX design firm, founder of the first telecom service aggregator serving the Hispanic community in the U.S., SVP Marketing for Speakeasy, VP of Marketing for NetMotion Wireless and VP of Sales & Marketing for AT&T Wireless.