How An Enterprise Analytics Strategy Unified Tracking Across 215+ Domains for a National Health System
Develop and implement a comprehensive analytics strategy for the nation’s third-largest not-for-profit health system.
THE CLIENT – PROVIDENCE HEALTH & Services
Providence Health & Services is a not-for-profit healthcare system, operating 51 hospitals and over 1,100 clinics across seven U.S. states.
Our Results
215
Discrete domains
257
Views
1233
Filters
Challenge
Design and implement an enterprise-level analytics strategy for a complex network of over 215 domains and 29 GTM containers.
Our assignment was to develop and implement a comprehensive analytics strategy for the nation’s third largest not-for-profit health system, which serves 513,000 members and 82,000 caregivers through a complex network of 150 websites, web applications, and mobile applications.
Approach
Audit the network. Design the system. Build it out. System-wide.
Our approach began by auditing all analytics implementations across Providence’s 215+ domains to inventory accounts, views, filters, goals and events. We then developed an integrated analytics strategy tied to business objectives and KPIs. Based on this, we formulated a plan to track KPIs across the ecosystem. Finally, we established tagging specifications for consistent measurement of KPIs at the site and enterprise levels. This ecosystem-wide audit, strategy and implementation enables data-driven decision making across the organization.
Outcomes
We established cohesive analytics across Providence’s complex digital ecosystem, enabling data-driven decisions system-wide.
Our analytics implementation delivered consistent tracking and reporting on KPIs organization-wide. This enabled Providence to leverage accurate, actionable data to drive decisions across their 215+ digital properties. Our system-wide event schema provides unified insights into traffic, engagement and conversions across websites, web apps and mobile apps. With comprehensive analytics in place, Providence can measure performance site-by-site and analyze the integrated ecosystem to inform strategies across the enterprise.
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“You guys really go the extra mile. The Wheelhouse DMG® team is skillful and great to work with — and when I have emergencies, you go above and beyond to be available.”
– Madelyn Mills, Executive Director, MarTech Platforms, Providence Health & Services
