How a Solutions-Focused Homepage Redesign Grew Lead Submissions 54% for Puget Systems
Elevating the Puget Systems brand and product offering through thoughtful design.
THE CLIENT – puget systems
Puget Systems specializes in building custom high-performance computer systems tailored to the specific needs of professionals in content creation, engineering, and scientific computing.
Our Results
54%
Increase in total lead submissions
29%
Increase in overall conversion rates
15%
Increase in engagement
Challenge
Upgrade brand from a desktop powerhouse to an enterprise leader.
Puget Systems, known for desktop workstations, needed to update its brand to reflect new offerings like laptops, rackmount workstations, and storage solutions. The challenge was to shift perception from a desktop provider to an enterprise systems leader, ensuring the homepage communicated the expanded capabilities and engaged diverse users. The redesign also needed to maintain easy navigation, strong call-to-actions, and aesthetic cohesion with other updated pages.
Approach
A fresh visual and content overhaul to captivate users and highlight Puget Systems’ cutting-edge product range.
Our Digital Strategy team focused on enhancing user experience and visual appeal. We restructured the homepage UX with a hero section, featuring custom illustrations and a video background of Puget Systems’ products. We adopted a solutions-focused content strategy and refreshed the visual design with a stronger font hierarchy and varied UI elements. This approach ensured an engaging, easy-to-navigate homepage that effectively communicated Puget Systems’ expanded offerings and solidified its leadership.
Outcomes
By combining a strategic redesign with a solutions-focused approach to copy and content, brand perception was elevated and product value was effectively communicated.
We restructured the hero section to showcase the product range through custom illustrations and a video background of elegant product shots. This approach not only highlighted the breadth of Puget Systems’ offerings but also reinforced brand tonality.
Below the hero section, we adopted a solutions-focused approach to copy and content, emphasizing how Puget Systems’ products address specific needs across different industries.
We believe there are three crucial ingredients that healthcare brands need to be successful in this new landscape. Our One Wheelhouse methodology brings together these ingredients into one integrated high-performing marketing approach.
