Digital Advertising
HIPAA-compliant healthcare advertising that reaches patients, providers, and decision-makers. Built on first-party data precision and creative that converts.
10+ Years · Healthcare & MedTech Marketing
Performance Marketing for Privacy-First Industries
Wheelhouse DMG® is a healthcare marketing agency built for HIPAA-compliant growth.
Compliance is our competitive advantage. As a performance marketing agency built for healthcare and medical device brands, we turn HIPAA-compliant marketing into measurable growth.
463%
Lead generation increase for a medical device client
6x
Appointments booked for a major US health system
$1M+
Monthly ad spend unlocked via first-party data
Trusted By
Our Capabilities
Every capability built for regulated industries.
Our “One Wheelhouse” methodology means services aren’t siloed. They’re a coordinated system designed to compound your results.
The “One Wheelhouse” Approach
Deep channel expertise, purpose-built technology, and creative ingenuity, coordinated by dedicated Strategic Account Management.
Digital Strategy
From search visibility to the moment someone books, we optimize every step of the healthcare user journey, including SEO, content strategy, UX research, and conversion rate optimization (CRO).
Marketing Sciences
We turn fragmented marketing data into a compliant, unified source of truth, and use it to drive smarter decisions at every level.
AI & Emerging Capabilities
As AI reshapes search and discovery, we position healthcare brands to win in the channels that matter now and the ones emerging next.
Featured Work
Results that speak for themselves.
Deep expertise, compliant execution, and outcomes that transform organizations.
First-Party Data Unlocks $1M+/Month in Efficient Ad Spend
Audience targeting limitations were blocking efficient scale in paid media for one of the world’s leading medical device organizations.
$1M+/month unlocked · 14% lower CPL · 15% lead quality improvement
HIPAA-Compliant Data Solution Drives 83% Increase in Appointment Bookings
An existing data strategy proved insufficient for driving appointment bookings across a 200+ site system.
83% increase in appointments · 54% CPA reduction
87% Traffic Improvement Reverses 68% Organic Decline
Providence faced a severe 68% decline in organic traffic, a critical threat to patient acquisition across one of the largest health systems in the US.
87% traffic improvement powered by Lighthouse search intelligence
Consolidating 2.5M+ URLs Drives 1B+ Impressions and AI Visibility Leadership
A federal mandate required the consolidation of 2.5M+ URLs into one unified platform under rigorous scientific review standards.
1B+ impressions · Industry-leading AI visibility · Featured Snippet dominance
Who We Serve
Healthcare marketing for organizations where the stakes are the highest.
We’ve spent more than a decade providing healthcare marketing for the brands that can’t afford to get it wrong. From regulated startups navigating their first compliant campaign to billion-dollar health systems serving millions of patients, we’ve built our practice around the full healthcare and MedTech landscape. If your organization operates where privacy, compliance, and performance must coexist, you’re exactly who we built this for.
Medical Device & MedTech
Health Systems & Hospitals
Pharma & Biotech
Senior Living & Home Health
Cancer Centers & Specialty Care
Health Insurance & Payers
What It’s Like Working With Us
We’re the agency that doesn’t feel like an agency.
“Something that always sticks in my mind from the very first days — one of Wheelhouse’s values is ‘be helpful.’ Wheelhouse really, really lives that.”
Thought Leadership
We publish what others are still figuring out.
From first-party data architecture to AI-driven search, our team writes at the frontier, because that’s where we live.
Privacy & Compliance
Private Client ID: The Foundation of HIPAA-Compliant Marketing Analytics
How a non-PII first-party identifier connects the full customer journey, powers your own attribution models, and keeps healthcare marketing compliant.
Read Article
AI & Search
How Americans Search for Health Information in 2026
Our original research reveals a seismic shift in health information-seeking behavior and what it means for brands competing in AI-powered search.
Read Research
Healthcare SEO
How Regional Health Systems Can Win Against National Giants in Search
Emphasizing local expertise helps regional systems outperform national competitors in the most competitive SERPs.
Read Study
Your competitors are already adapting.
The healthcare organizations winning in digital right now moved early, built compliant data infrastructure, and found a partner who could execute. That window is still open.
Let’s talk about your goals.
No pitch decks, no obligation. Just 30 minutes with someone who knows your industry.
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