Articles

Articles From Wheelhouse DMG®: Practical Insights for Healthcare and MedTech Marketers

Written by specialists with decades of combined experience driving transformative results for hospitals, health systems, clinics, and medical device companies, these articles contain our latest thinking and strategies to help you succeed in today’s complex digital landscape. As you explore our articles section, you’ll find a wealth of practical advice across critical topics like digital advertising, content strategy, website optimization, HIPAA-compliant data solutions, and more.

What MMM Data Is Telling Us About Google, Meta, and Where to Spend Next

MMM data across our client portfolio keeps pointing away from Google and Meta. Here’s where incremental ad spend is finding room to grow.

Analytics, Content Strategy, Digital Advertising, Marketing Sciences, Paid Social

Reaching the Right HCPs: What We Learned from Testing Sermo in Europe

When it comes to HCP marketing, the instinct is often to cast a wide net. But what happens when you flip the script and prioritize verified reach over raw volume? We recently put that question to the test, and the results made a strong case for quality over quantity.

Content Strategy, Digital Advertising, Healthcare, Paid Social

AI Traffic Is Already in Your Analytics. You’re Just Not Seeing It.

Our server log analysis found GA4 captured only 9% of actual Gemini iOS visits. Here’s what the AI traffic attribution gap looks like and how to measure it.

AI, Analytics, Digital Strategy, Healthcare

Private Client ID: The Foundation of Privacy-First Marketing Analytics

Understand how a Private Client ID (PCID) works and why it’s a foundational component of every first-party data strategy we built for our clients.

Analytics, Compass, First-Party Data, Marketing Sciences

Reddit’s Campaign Max: Another ‘Trust the Algorithm’ Pitch Worth Testing

Reddit’s new Campaign Max offering automates ad targeting and placement to lower the barrier for advertisers, mirroring similar moves by Meta and Google. We break down how the automated campaigns work, inventory quality trade-offs, and our optimistic performance outlook.

AI, Content Strategy, Digital Advertising, Paid Social

The Three Layers of AI Search Analytics Every Marketer Should Be Measuring

Microsoft released AI search analytics in Bing Webmaster Tools, revealing how Copilot cites content. Learn why measuring AI search requires three data layers: server-side analytics, platform reports, and answer-level intelligence.

AI, Analytics, Digital Strategy

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