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Articles

Explore our latest articles for fresh insights and expert perspectives.

Written by specialists with decades of combined experience driving transformative results for hospitals, health systems, clinics, and medical device companies, these articles contain our latest thinking and strategies to help you succeed in today’s complex digital landscape. As you explore our articles section, you’ll find a wealth of practical advice across critical topics like digital advertising, content strategy, website optimization, HIPAA-compliant data solutions, and more.

Webinar: Why AI Overviews Matter For Your Search Strategy
Webinar: Why AI Overviews Matter For Your Search Strategy

Uncover how AI Overviews are creating new opportunities for healthcare marketers to gain a competitive advantage in this webinar recording.

Content Strategy, Digital Strategy, SEO

The Strategic Advantage in Privacy-First Healthcare Advertising 
The Strategic Advantage in Privacy-First Healthcare Advertising 

Learn how healthcare marketers can leverage first-party data strategies to overcome privacy regulations and platform restrictions while improving ROI.

Digital Advertising, First-Party Data, Healthcare

Webinar: From Challenges to Champions – Healthcare Advertising in a Privacy-First World
Webinar: From Challenges to Champions – Healthcare Advertising in a Privacy-First World

Explore the current limitations imposed by major advertising platforms and discover strategies to maintain compliant, high-performing campaigns despite these constraints.

Content Strategy, Digital Advertising, First-Party Data, Healthcare, Paid Social

HIPAA Alert: Google Tag Manager’s Critical Update for Healthcare Marketers
HIPAA Alert: Google Tag Manager’s Critical Update for Healthcare Marketers

Google Tag Manager’s April 2025 update poses HIPAA compliance risks for healthcare marketers. Learn how server-side GTM implementation can protect patient privacy while maintaining marketing effectiveness.

Analytics, Digital Strategy, First-Party Data, Healthcare, Technical Services

AI Overviews for Healthcare Marketers: Insights From Our 100+ Keyword Analysis
AI Overviews for Healthcare Marketers: Insights From Our 100+ Keyword Analysis

Explore our healthcare SEO research comparing AI overviews to SERP results. Discover insights on readability, structured data, and domain trends from analysis of 100+ healthcare URLs.

Digital Strategy, Healthcare, SEO

How We Analyze Search Results at Scale
How We Analyze Search Results at Scale

Learn how we can instantly analyze the entire search landscape, identify patterns, and spot opportunities that would be invisible to the human eye, using our proprietary tool, Lighthouse.

Analytics, Digital Strategy, SEO, Technical Services

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