Rethinking Human-in-the-Loop AI
Human-in-the-loop AI requires intentional human processes at every stage. Learn how to design effective AI systems that actually work.
Category: Analytics
Why We Built Our MarTech Guides (And Why You Need Them)
Learn how HIPAA-compliant MarTech stacks unlock better performance. Explore our comprehensive Ultimate Guides, covering 12 essential MarTech categories for healthcare marketers prioritizing privacy and results.
Field Guide: Data Normalization for First-Party Data Warehouses
Learn how to normalize marketing data from Google, Meta, and other platforms into a unified first-party warehouse. This guide covers ELT architecture, HIPAA/GDPR compliance, dbt transformation strategies, and best practices for creating a single source of truth for accurate cross-channel reporting and analytics.
The Great Marketing Measurement Debate: MMM or MTA?
Explore the two heavy-hitting methods in marketing attribution: Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA). Both help you see clearly, but they’re looking at completely different things.
HIPAA Alert: Google Tag Manager’s Critical Update for Healthcare Marketers
Google Tag Manager’s April 2025 update poses HIPAA compliance risks for healthcare marketers. Learn how server-side GTM implementation can protect patient privacy while maintaining marketing effectiveness.
How We Analyze Search Results at Scale
Learn how we can instantly analyze the entire search landscape, identify patterns, and spot opportunities that would be invisible to the human eye, using our proprietary tool, Lighthouse.