Microsoft released AI search analytics in Bing Webmaster Tools, revealing how Copilot cites content. Learn why measuring AI search requires three data layers: server-side analytics, platform reports, and answer-level intelligence.
Discover how end-to-end tracking for medical practices reveals true appointment costs, improves ROI, and proves marketing value to leadership.
Human-in-the-loop AI requires intentional human processes at every stage. Learn how to design effective AI systems that actually work.
Learn how HIPAA-compliant MarTech stacks unlock better performance. Explore our comprehensive Ultimate Guides, covering 12 essential MarTech categories for healthcare marketers prioritizing privacy and results.
Learn how to normalize marketing data from Google, Meta, and other platforms into a unified first-party warehouse. This guide covers ELT architecture, HIPAA/GDPR compliance, dbt transformation strategies, and best practices for creating a single source of truth for accurate cross-channel reporting and analytics.
Explore the two heavy-hitting methods in marketing attribution: Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA). Both help you see clearly, but they’re looking at completely different things.