Learn how to normalize marketing data from Google, Meta, and other platforms into a unified first-party warehouse. This guide covers ELT architecture, HIPAA/GDPR compliance, dbt transformation strategies, and best practices for creating a single source of truth for accurate cross-channel reporting and analytics.
Explore the two heavy-hitting methods in marketing attribution: Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA). Both help you see clearly, but they’re looking at completely different things.
Google Tag Manager’s April 2025 update poses HIPAA compliance risks for healthcare marketers. Learn how server-side GTM implementation can protect patient privacy while maintaining marketing effectiveness.
Learn how we can instantly analyze the entire search landscape, identify patterns, and spot opportunities that would be invisible to the human eye, using our proprietary tool, Lighthouse.