MMM vs. MTA: Why You Don’t Have to Pick a Team in the Marketing Measurement Debate
MMM vs MTA is less a battle than a toolkit. See when media mix modeling beats multi-touch attribution, and why privacy changes are tilting the scales.
Category: Analytics
What Google Tag Manager’s Update Means for HIPAA Compliance
Google Tag Manager’s April 2025 update poses HIPAA compliance risks for healthcare marketers. Learn how server-side GTM implementation can protect patient privacy while maintaining marketing effectiveness.
How We Analyze Search Results at Scale: An Inside Look at Lighthouse
Scaling SERP analysis used to mean opening tabs by hand. Our Lighthouse platform processes tens of thousands of keywords to uncover what patients really search.