Multi-practice healthcare systems often split Google Ads campaigns by service line and then by geography, a structure that starves Smart Bidding of data and puts practices in the same auction against each other. Here’s how to rebuild those campaigns and what to fix first.
Clients don’t hire Wheelhouse to fix a paid media problem or an SEO problem. They hire us to fix a business problem. President Paul Weinstein breaks down why treating advertising, strategy, and measurement as separate disciplines is how good agencies produce mediocre results for healthcare and MedTech clients, and what it actually looks like when those teams work as one.
Google’s official docs only cover deploying server-side Google Tag Manager on Google Cloud Run, leaving AWS teams to figure it out alone. This guide walks through exactly how we run sGTM on AWS Fargate in production, from ACM certificates to DNS to health checks. It includes a production-ready CloudFormation template you can deploy in your own account today.
Analytics gaps, broken landing pages, and fragmented data cost healthcare marketers more than budget cuts. Start here before you spend more.
Learn which platforms HCPs actually use and how to show up effectively in both clinical and personal contexts.
ChatGPT, Perplexity, and Google AI Overviews cite the same brands doing SEO right. Here’s what that looks like in practice.