HCP Social Media Marketing: How to Reach Healthcare Professionals Where They Actually Are
Learn which platforms HCPs actually use and how to show up effectively in both clinical and personal contexts.
Category: Healthcare
Why Good SEO Is Now The Best AI Visibility Strategy
ChatGPT, Perplexity, and Google AI Overviews cite the same brands doing SEO right. Here’s what that looks like in practice.
Reaching the Right HCPs: What We Learned from Testing Sermo in Europe
When it comes to HCP marketing, the instinct is often to cast a wide net. But what happens when you flip the script and prioritize verified reach over raw volume? We recently put that question to the test, and the results made a strong case for quality over quantity.
AI Traffic Is Already in Your Analytics. You’re Just Not Seeing It.
Our server log analysis found GA4 captured only 9% of actual Gemini iOS visits. Here’s what the AI traffic attribution gap looks like and how to measure it.
How We Shut Down Nearly 1,000 Meta Scam Ads Targeting a Healthcare Brand
Fraudsters are running a sophisticated advertising scheme on Meta’s platforms, and healthcare companies are among those paying the price. We break down exactly how the scam works, share the framework we used to shut down nearly 1,000 fraudulent ads, and give you the step-by-step process to protect your brand before it becomes the next target.
End-to-End Medical Practice Conversion Tracking: From Ad Click to Confirmed Appointment
Most medical practice conversion tracking inflates appointment counts by 50% or more. See how end-to-end tracking reveals true cost per booked patient.